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Popeyes® Launches First Super Bowl Commercial Featuring New Wings

original POPEYES® LAUNCHES FIRST SUPERBOWL COMMERCIAL FEATURING NEW WINGS (Photo: Business Wire)

POPEYES® LAUNCHES FIRST SUPERBOWL COMMERCIAL FEATURING NEW WINGS (Photo: Business Wire)

MIAMI--(BUSINESS WIRE)--Popeyes® has unveiled its first-ever Super Bowl commercial featuring actor, writer, and comedian Ken Jeong trying the famous brands’ new Wings for the first time.

The funny commercial is based on Jeong, who cryogenically froze himself 52 years ago waiting for the best-ever wing to be created. Jeong is unfrozen to discover Popeyes has permanently launched Wings in five delicious flavors – along with many other changes from 52 years ago, including drones, driverless cars, scooters, and new breeds of doodle dogs.

The advertisement was created by Popeyes in partnership with its creative agency, McKinney, and was directed by filmmaker and MTV Video Music and Grammy Award Winner Calmatic, who is well known for directing movies like House Party and White Men Can’t Jump.

"Football and Wings is the all-American pairing, so we couldn’t think of a better time to go all-in on launching our new wing line up than during the Super Bowl,” said Sami Siddiqui, President of Popeyes North America. "Ken Jeong is a comedic genius who really makes this commercial a lot of fun to watch.”

Popeyes new wings in five delicious flavors are available nationwide starting at $5.99 for 6-pieces:

  • Ghost Pepper: The perfect balance of flavor and fire.
  • Sweet ‘N Spicy: A sweet and spicy blend of chili, garlic and ginger.
  • Honey BBQ Wings: Tangy and sweet, like a good BBQ should be.
  • Roasted Garlic Parmesan: The perfect blend of roasted garlic and parmesan cheese.
  • Signature Hot: Nice and spicy with just a dash of southern sweetness.

To view Popeyes 60-second commercial, please click here. The 30-second version of the commercial will air during the Big Game.

About POPEYES®

Founded in New Orleans in 1972, Popeyes® has over 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring fried chicken, chicken tenders, fried shrimp, and other regional items. The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes® to become one of the world’s largest chicken quick service restaurants with over 4,000 restaurants in the U.S. and around the world. To learn more about the brand, please visit the Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.

Contacts

Alison Brod Marketing + Communications
popeyes@abmc-us.com

Industry:

Popeyes

Release Versions
English

Contacts

Alison Brod Marketing + Communications
popeyes@abmc-us.com

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