Baird & Warner boosts agent production by 36% with Cloze

Cloze helps brokerage increase mortgage capture to 70+% and agent production volume by an average of $1.3M

CHICAGO & WELLESLEY, Mass.--(BUSINESS WIRE)--Cloze, a software company that delivers AI-powered real estate solutions, announced today that Baird & Warner, Illinois' largest family-owned independent real estate services company, has adopted the Cloze Platform for customer relationship management (CRM), multi-channel marketing automation, and lead management. By using Cloze as part of both its residential sales process and its mortgage capture process, Baird & Warner has seen both agent production and mortgage capture rates increase dramatically.

“As an independent company, we rely on smart innovation—in both technology and processes—to compete against the national behemoths that would otherwise dominate the market,” said Laura Ellis, chief strategy officer and president of residential sales at Baird & Warner. “The Cloze Platform provides our team the tools they need to collaborate across departments, work smarter, and ultimately, make more money for both the business and our individual agents.”

Raising per-agent production with Cloze CRM

After three years of offering agents the choice between Cloze and an all-in-one technology platform, Baird & Warner found that agents that used Cloze either moderately or heavily had 36% greater production—an average increase of nearly $1 million per agent—than agents that rarely or never used Cloze. In addition, over 60% of Baird & Warner agents adopted Cloze, a dramatic contrast to the all-in-one platform which ended at less than 10% adoption.

“We've been working with Cloze for over two years now, and we’ve seen a huge increase in sales over that period of time,” said Dean Rouso, senior vice president of strategic innovation at Baird & Warner. “We’ve seen agents that are using Cloze CRM and some of the other tools that integrate with Cloze, experience 50%, 70%, even 100% in some cases, increases in their sales. It’s amazing.”

Driving mortgage attach rates to 70+%

In addition to using Cloze to impact individual agent productivity and residential sales, Baird & Warner has rolled out Cloze to its eBusiness team to support mortgage and title services. By anchoring its processes around the Cloze Platform, the brokerage has seen attach rates for its mortgage business increase to 70-80%, a huge increase over industry averages that run between 15-20%.

A comprehensive platform to fuel growth

The dramatic improvements throughout Baird & Warner’s business have been driven by the widespread adoption of the Cloze AI Real Estate Platform, specifically:

• Cloze Leads, which consolidates lead sources, including several online and third-party outlets, and integrates them seamlessly into Baird & Warner’s streamlined follow-up process.
• Cloze Marketing, which enables corporate marketing to build robust templates for marketing drip campaigns, set-and-forget newsletters, one-off emails, and more. Agents, employees, and managers can either use templates themselves or choose to enroll selected contacts into automated emails initiated by the marketing team.
• Cloze CRM, which uses artificial intelligence to strengthen relationships, automate manual tasks, and help manage active deal activity for both individual agents and teams.

By using the integrated Cloze Platform across their organization, Baird and Warner has strengthened cross-collaboration across their teams, improving:

• Individual agent production
• The handoff from the eBusiness team to outside sales agents
• Agent team collaboration and efficiency
• Mortgage capture rates through easy handoffs between the eBusiness and Mortgage teams
• Client win rates with Mortgage and Title users
• Recruiting and retention

“Cloze has really thought through the bottlenecks and barriers within the client engagement process and smartly uses artificial intelligence and automation to address them,” said Peter Papakyriacou, chief marketing officer at Baird & Warner. “They’ve figured out how to balance agent autonomy and corporate collaboration, so that every step of the client process strengthens the relationship and the value we’re providing.”

For more information, check out our case studies and videos on:

• How Baird & Warner is increasing agent production: https://blog.cloze.com/interviews/baird-and-warner-boosts-agent-production-by-36-with-cloze/
• How Baird & Warner has improved mortgage capture rates: https://blog.cloze.com/interviews/baird-warner-increases-mortgage-capture-rates-to-70-with-cloze/

About Cloze

Cloze’s artificial intelligence (AI)-powered real estate platform translates everyday communications into actionable insights that brokerages and their agents use to close more deals, drive higher revenue, and increase profitability. Cloze achieves this by strengthening relationships, reducing manual work, driving a more consistent lead-to-close experience, and improving both marketing ROI and overall closure rates.

Cloze’s full suite of real estate solutions includes Cloze CRM, Cloze Marketing, Cloze Leads, and Cloze AI Insights. To learn more, visit cloze.com.

About Baird & Warner Real Estate, Inc.

Established in 1855, Baird & Warner is Illinois’ largest family-owned independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation and integrity for more than 165 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner is a 10-time Chicago Tribune Top Workplace award winner, and with more than 2,500 broker associates in 25 offices and comprehensive mortgage, title, and relocation services, it ranks among the nation’s top real estate firms. Learn more at BairdWarner.com.