New Specialty Home Fragrance Line, Club92, Launches at Dollar General

Slatkin + Co’s new line of accessible luxury home fragrance created by “the King of Home Fragrance” Harry Slatkin, debuts exclusively at Dollar General

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Slatkin + Co., the global expert in home fragrance, has launched Club92, a new sensory experience for the home created exclusively for Dollar General (NYSE: DG). This curated collection of scents was designed to speak directly to the Dollar General customer’s unique home fragrance preferences and desires using the best available ingredients, resulting in a collection of elevated everyday fragrances with a scent for everyone.

“When creating Club92, I wanted to provide a new, high quality home fragrance experience to the Dollar General consumer,” said Harry Slatkin, founder and CEO of Slatkin + Co. “I spent years dedicated to perfecting the Club92 brand. From using only the finest essential oils, to constructing each fragrance, to designing a custom glass candle vessel, to tirelessly burn-testing the final product until it met my standards, our efforts have resulted in a product line of the utmost quality at Dollar General’s everyday low prices. We are thrilled to offer the DG consumer the opportunity to elevate their surroundings everyday while staying within their budget!”

This initial Club92 collection launch includes the following assortment of truly transportive core fragrances:

Very Vanilla Cupcake: Delectable and sweet, with notes of whipped buttercream and baked yellow cake for a delightful take on vanilla.
Crisp Apple: This crisp, fruity fragrance is composed of tart apple, succulent peach and dewy greens.
Fresh Cotton Skies: Cotton flower is layered with cozy cashmere and white woods for a fresh everyday scent.
Mango Key Lime: With this expertly designed fragrance, ripe mango, Florida key lime, and pink pineapple combine to transport you to an island vacation.
Jasmine Blossom: Fill your home with a gorgeous bouquet of Jasmine, tropical plumeria and sandalwood.
Eucalyptus Mint: An invigorating combination of garden mint muddled with eucalyptus and cactus water.

"We're excited to have partnered with Harry Slatkin, the most recognized home fragrance expert, to provide our customer with a new assortment of fragrances that are sure to delight them,” said Reagan Stotz, senior buyer at Dollar General.

Now available at DG’s approximately 20,000 locations in 48 states, the Club92 home fragrance product line includes scented candles, wax melts and reed diffusers with retail prices ranging from $3.00 to $8.00. For more information about Club92 and to explore the full range of products, please visit dollargeneral.com/dg/club-92. Home fragrance enthusiasts can locate the Dollar General store nearest them on the DG website or within the myDG app.

About Slatkin + Co.
Slatkin + Co was founded in 1992 by Harry Slatkin to shake-up the fragrance industry by making high-quality Home Fragrance products available to a wide range of consumers. As Slatkin + Co became known for its own award-winning scents, its founder was simultaneously instrumental in the launch of successful Home Fragrance collections for over 150 luxury brands including Ralph Lauren, Christian Dior, and Vera Wang. After the company was purchased by Limited Brands in 2005, Slatkin took over the home fragrance division for Bath and Body Works. In 2017, after leaving Limited Brands, Slatkin launched a new brand of Home Fragrance - HomeWorx - and made it QVC’s #1 home fragrance brand. From there, Slatkin took true aim at the mass market with his Scentworx assortment of home fragrance at Kohl’s. Today, Slatkin + Co products can be found at Ulta, Macy’s Nordstrom Rack, Home Depot, Kohl’s, Dollar General and independent e-commerce.

About Dollar General
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of November 3, 2023, the Company’s 19,726 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.