Edelman Financial Engines Appoints Megan Hanley as Chief Marketing Officer

SANTA CLARA, Calif.--(BUSINESS WIRE)--Edelman Financial Engines (EFE), America’s top independent wealth planning¹ and workplace² investment advisory firm, today announced that Megan Hanley has joined the firm as chief marketing officer, effective January 3. Hanley will report to EFE chief executive officer Jay Shah.

“We’re thrilled to welcome Megan to EFE. She’s a versatile marketing leader with a track record of driving growth and reaching financial consumers in early-stage ventures as well as established companies,” said Shah. “Megan is a perfect fit for our client-first culture, and she’ll be instrumental in attracting more investors who are in need of sound, holistic financial planning and investment advice.”

With more than 25 years of experience in financial and professional services, Hanley will oversee EFE’s marketing functions to further propel the brand’s growth and development. She will be responsible for established and emerging strategies that meet people how, when and where they prefer at the right stage of their financial lives, broadening the firm’s reach within the planning and advice industry.

“Throughout my career, I have been drawn to customer-centric companies that look to harness the power of people and technology to address the financial needs of consumers, and EFE was one of the first to do so by helping millions of Americans save and invest for retirement,” noted Hanley. “EFE has established the highest standards for the financial planning industry to follow and I’m excited to build upon the firm’s legacy as a pioneer in wealth management.”

Prior to joining EFE, Hanley was chief marketing officer at Forge Global, the first publicly-traded marketplace for researching, buying, and selling private company stocks. Prior to Forge, she held CMO positions at multiple privately-held companies, including Achieve Financial, Helix, and ShopRunner. She has also held marketing leadership roles at Microsoft and Esurance. Hanley earned a bachelor’s degree in business administration from University of Notre Dame, and a master’s in business administration from Duke University.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's¹ with 145+ offices³ across the country and entrusted by more than 1.3 million clients to manage more than $250 billion in assets.⁴ Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

1. The Barron’s 2023 Top 100 RIA Firms list, an eight-year ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Ranking awarded each September based on data within a 12-month period. Investor experience and returns are not considered.

2. According to the Cerulli Associates Top-Nine Managed Account Sponsors by DC Assets survey of Defined Contribution managed account providers, The Cerulli Edge – U.S. Retirement Edition, 3Q 2023, Issue #68, Edelman Financial Engines is the largest managed account provider by DC assets and market share as of June 30, 2023.

3. Edelman Financial Engines data, as of Dec. 31, 2022.

4. Edelman Financial Engines data, as of September 30, 2023.

© 2023 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. AM3302776