Responsible Flushing Alliance Expands Coalition with Addition of Crocodile Cloth

Crocodile Cloth joins the RFA, a growing coalition on mission to help improve consumer flushing habits and bring awareness to wipes labeling

SEATTLE--(BUSINESS WIRE)--The Responsible Flushing Alliance (RFA) has announced that Crocodile Cloth is joining its ranks of wipes manufacturers, wastewater treatment groups, and public health advocates working to address the improper disposal of non-flushable wipes marked with the “Do Not Flush” symbol.

Crocodile Cloth was founded in 2019 and specially designed for life’s greasiest and grimiest jobs—at home or on the job. The industrial-grade, disposable cleaning cloths are bigger and stronger than ordinary wipes for fast cleanup of oil, grease, grime, and adhesives on skin, tools or surfaces.

“We are always excited to welcome new members into the organization, especially when they’re passionate about helping consumers know how to properly use and dispose of their product,” said RFA President Lara Wyss. “Crocodile Cloth will play a key role in helping educate consumers about proper flushing habits and lend their unique expertise to our existing campaigns and new initiatives.”

In July 2022, California’s Wet Wipes Labeling Law began mandating the inclusion of the “Do Not Flush” symbol on all packaging of non-flushable wipes. The law also requires the wipes industry to conduct consumer education campaigns to draw attention to the symbol and help consumers understand what personal care products cannot be flushed.

“We strive to be an authority in the wet cleaning wipe market, both with our partners and with our product’s end users,” said Bryce Kenimer, Director of Sales at Crocodile Cloth. “Crocodile Cloth is built on a foundation that always keeps our people, product and planet top of mind. Joining the RFA directly builds on top of our foundational values here at Crocodile Cloth.”

With the addition of Crocodile Cloth, RFA has welcomed 35 members into its organization to develop messaging to raise consumer awareness and education about what should and should not be flushed.

RFA invites companies in the nonwovens industry, wastewater groups, or nonprofits related to water quality, sanitation, or personal care products to get in touch to learn more about how they can support the #FlushSmart campaign. For more information, please visit www.flushsmart.org, follow @flushsmart on Facebook, TikTok, and X, or follow Responsible Flushing Alliance on LinkedIn.

About Responsible Flushing Alliance

The Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to consumer education focused on what not to flush. RFA’s goal is to change consumer behavior to help reduce damage to our nation’s sewage systems caused by objects and materials designed not to be flushed.

Responsible Flushing Alliance Coalition Members

3M, ANDRITZ Group – Nonwoven Division, California Association of Sanitation Agencies (CASA), The Center for Baby & Adult Hygiene Products (BAHP), biom, Clorox, Cotton Inc., Crocodile Cloth, DUDE Products, Dukal, LLC., EcoLab, Eleeo Wipes, Essity, First Quality, GOJO, Goodwipes, Guy & O’Neill, Kenvue, H20 Global News, Kelheim Fibres GmbH, Kimberly-Clark, National Stewardship Action Council (NSAC), National Association of Clean Water Agencies (NACWA), Nehemiah Manufacturing, Nice-Pak and PDI, Papel Aralar S.A., Procter & Gamble, Reckitt, Rockline Industries, Sellars Absorbent Materials, Spartan Chemical, Suominen Corporation, Toilet Board Coalition, Unilever, and WaterWipes.