Find and Build Valuable Partnerships with HG Insights Partner IntelligenceTM

Accurately identify proven resale partners to drive valuable and profitable partnerships

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced the launch of Partner Intelligence, a solution that enables customers to accurately identify partners — for everything from resellers to system integrators and managed service providers —that have a proven track record of success.

Using market-leading proprietary data, HG Insights surfaces those partners that will enhance a user’s partnership network. With these key insights users can focus their resources to engage with the most valuable and profitable partner relationships.

“The ability to focus your resources to drive only the most valuable and profitable partnerships is critical for any leader looking to establish a successful partner ecosystem,” said Elizabeth Cholawsky, CEO, HG Insights. “HG Insights Partner Intelligence helps you identify new partners with whom you should be working and optimize existing channel partners. By identifying an ideal partner profile to guide your engagement, you can ensure you’re only pursuing best-fit partners that are already successful in reselling specific products.”

Finding Partners with Proven Success

HG Insights Partner Intelligence enables users to optimize their partner network with only the most qualified partners. With Partner Intelligence users can build stronger partnerships by:

• Profiling existing partners against strategic goals
• Discovering new recruitment opportunities for expansion
• Activating existing partners with qualified opportunities

With these key insights, users can focus their resources and drive only those partnerships that are aligned with their goals.

Methodology Overview

Users choose from vendors, products, or product categories that align with their partnership strategy. HG Insights Partner Intelligence analysis uses those product categories to identify partners that have a strong product-to-company signal. A strong signal indicates that these companies are aligned with the user’s products. Partner Intelligence provides users with key insights into their current partner network and reveals new opportunities.

• HG Universe Add-On Subscription
  • Available as an add-on to the HG Universe data subscription
• Ranked partner opportunities
  • Includes a list of partners ranked by the intensity of their product-to-company signal and a detailed view of their firmographics
• Proprietary Partner Database
  • Leverage HG Insights’ partner database which is comprised of tens of thousands of companies and continues to grow exponentially
• Ideal Partner Profile
  • Identify an Ideal Partner Profile by surfacing key firmographics among those that are best-fit opportunities
• Summary Data Delivery
  • Delivered monthly with insights that include ranked partner opportunities and product data

“Accurately identifying proven partners is the only way to drive valuable and profitable partnerships. We are happy to provide our customers with access to our expanding proprietary partner database and a verified method to screen prospective partnership opportunities so they can efficiently go after only the best-fit partners,” said Rob Fox, CTO, HG Insights.

Focus On The Most Valuable And Profitable Partnerships

HG Insights Partner Intelligence provides users with key data to drive their partnership strategy with only the best-fit companies. Users are supported in their efforts to evaluate their current partners, discover new partnership opportunities, and support qualified partners with the right resources.

With HG Insights Partner Intelligence, users have critical information to secure only the strongest partnership opportunities and drive revenue.

About HG Insights

HG Insights, the provider of data-driven insights to 90% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.