Hong Kong Tourism Board Welcomes Louis Vuitton's First-Ever Men’s Pre-Fall 2024 Fashion Show

Creative Director Pharrell Williams Set to Debut Collection

HONG KONG & LOS ANGELES--(BUSINESS WIRE)--Hong Kong Tourism Board welcomes Louis Vuitton’s first ever Men’s Pre-fall 2024 show taking place on the famed Avenue of Stars in Hong Kong on November 30, 2023. The show is made possible with the support of the Culture, Sports and Tourism Bureau (CSTB), Leisure and Cultural Services Department (LCSD), and Hong Kong Tourism Board (HKTB).

Known as Hong Kong’s epicenter of Arts and Culture, the avenue will serve as the waterfront stage bringing the vision of Louis Vuitton’s Men’s Creative Director, Pharrell Williams to life. The Avenue of the Stars is a cultural landmark for pop culture fans of East Asian cinema history and will now be making fashion history with Louis Vuitton.

With the support of K11 MUSEA, Louis Vuitton will transform Victoria Dockside for the event. The show will be livestreamed locally on digital billboards and globally via the Maison’s social channels, with Louis Vuitton inviting guests, residents, and international audiences around the world to experience Hong Kong through an impeccably styled lens.