Private Credit Study: Asset and Wealth Managers Flock to Private Credit Market

More than 60% of investors participating in a new study from Percent and Coalition Greenwich expect to increase their private credit allocations as the asset class is projected to outperform U.S. government bonds, U.S. corporate bonds and real estate

NEW YORK--()--Today, Percent, the innovative private credit platform that has created the modern credit marketplace, announced the findings of a recent study completed with Coalition Greenwich on trends and data in private credit, demonstrating a seismic shift to private credit market investments.

The study, titled “Coalition Greenwich 2023 Private Credit Market Structure Study,” included asset managers, hedge funds and wealth managers (family offices and RIAs) in the U.S., with the majority of respondents managing up to $250 million in assets for their clients. According to research results, 63% of respondents intend to increase their allocations to private credit due to predictions of the asset class outperforming other investment opportunities – U.S. government bonds and U.S. corporate bonds (expected by 70%), commercial real estate (expected by 62%) and residential real estate (expected by 44%). The study supports current estimates from Preqin that the private credit market could more than double to $2.7 trillion by 2026.

Facing 15-year high interest rates and 2023’s banking crisis, many small and mid-sized corporate borrowers struggle to get the funding they need to stay afloat. As larger banks face more stringent capital requirements, this dynamic brings asset managers, wealth managers and family office investors into the market, beyond the traditional large asset managers. This shift will provide crucial funding for small and medium-sized businesses worldwide, while at the same time bringing in yields for investors of over 10%.

“The combination of the rising interest rates and the banking crisis this year made it almost impossible for small and mid-sized corporate borrowers to get the funding they need, creating an increased spotlight on private credit,” said Nelson Chu, founder and CEO of Percent. “The study reinforces the trends we’ve seen on our platform, further emphasizing how the yields within the private markets are proving to be incredibly attractive. Percent is providing that much-needed technology infrastructure, data and standardization with increased access to further accelerate growth.”

Along with market forces, technology is playing a pivotal role in making private credit accessible to smaller institutions, wealth managers and high-net-worth retail investors. The research indicates that increased access, transparency and standardization have been the key for investors budgeting more allocations to private credit markets. Fifty-seven percent of the family offices participating said more easily accessible data on private credit investments is needed, with 72% of asset managers and 67% of RIAs agreeing. Wealth managers also indicated optimism around the creation of more private credit liquid alternatives, which could provide lower fees and improved liquidity, with more access to data on private credit investments and the creation of a standardized secondary market for individual loans proving to be the favored long-term solutions to improving access to the asset class.

Other key points from the study include:

  • Fifty percent of respondents already have increased their allocations in this past year.
  • The majority acquired their private credit exposure through funds offered by large asset management, but public liquid alternatives, such as ETFs and mutual funds, were also common.
  • Seventy-one percent cite that the primary driver for investing in private credit is portfolio diversification; particularly for financial advisors whose clients are often looking to add returns to their portfolio that are uncorrelated to public equity and fixed-income markets. Income generation is cited as the second highest factor (70%).
  • Data is king. The vast majority of respondents indicated a reliance on data provided by the managers they invest with (78%), indicating a need for more data standardization. To ensure proper risk management, multiple data inputs are crucial to investment strategy and tracking over time.
  • Seventy percent cited liquidity as the number one perceived barrier to entry, with other barriers mentioned being high manager fees (56%), less transparency and regulation compared to other public markets (38%) and difficulty in sourcing investment opportunities (30%) among others.

“The private credit market offers investors more opportunities to generate income higher than obtained in the public market, often with a similar risk profile,” said Kevin McPartland, Head of Research at Coalition Greenwich Market Structure & Technology. “While typically favored by the larger investors such as KKR and Blackstone, we’re now seeing unconventional private credit investors entering this asset class at an unprecedented volume.”

For more information on the types of private credit allocations, possible barriers to entry and what asset managers are looking for, please read the full Percent and Coalition Greenwich Private Credit 2023 Study results here.

About Percent

Percent has created the modern credit marketplace, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and velocity of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-backed and corporate lending, powering over $1.5 billion in transaction volume in a multi-trillion-dollar private credit industry. For additional information, please visit and follow the company on Facebook, Instagram, LinkedIn and Twitter.


Media Contact:
Caliber Corporate Advisers


Media Contact:
Caliber Corporate Advisers