Orion Unveils Advisor Trading and Enhanced Schwab Integration at IMPACT® 2023

Orion’s newly introduced Advisor Trading experience is an advisor’s gateway to sophisticated, efficient portfolio implementation; deeper Schwab-Orion integration will feature real-time data, saving advisors hours per week

OMAHA, Neb.--(BUSINESS WIRE)--With IMPACT® kicking off today in Philadelphia, Orion Advisor Solutions announced major integration innovations: the launch of an enhanced Schwab Advisor Services custodial integration featuring real-time data and a new Advisor Trading experience, including enhanced advisor trading workflows and automated Schwab money market fund investing.

Sophisticated advisor trading and rebalancing

The new Advisor Trading experience is designed for Orion advisors who seek a sophisticated, yet efficient portfolio implementation. The Advisor Trading experience connects advisors with real-time data access from Schwab Advisor Services and allows for the efficient handling of requests, reviews, and trade execution, all without the need to switch back to their custodial system. To save advisor teams even more time, Orion has integrated this functionality into both Redtail and the Orion Advisor Portal.

“We’re thrilled to introduce advisors to Advisor Trading, an easy-to-learn, easy-to-use trading experience with streamlined workflows to increase efficiency while also enhancing advisors’ service to clients,” said Brian McLaughlin, President of Orion Advisor Tech. “Advisors will be able to directly trade account sleeves, create sleeve targets and implement portfolios using the new, streamlined Advisor Trading interface.”

The new offering enables managed account advisory firms and their advisors to build customized portfolios and then efficiently and easily implement those portfolios to drive successful client outcomes.

Orion’s new trading workflows are built as an extension of Eclipse, Orion’s next generation trading and rebalancing platform, utilized by 12 of Barron’s Top 20 RIA firms¹ to streamline their business operations and trade processing.

Automated Money Market investing

Orion's revolutionary trading platform now offers automated money market securities allocation. Advisors can set up and manage value-added interest rate exposure opportunities for their clients’ accounts, via Schwab money market fund (MMF) holdings at the click of a button, without the hassle of manual trading. Orion's rebalance engine will automatically create trade orders to buy or sell custodian-specific MMFs to a specified percentage of an investor’s overall portfolio cash allocation.

Enhanced Schwab Advisor Services integration with real-time data

In the coming weeks, advisors who custody with Schwab will have direct access to real-time data through Orion's Portfolio View. Advisors will soon be able to leverage these powerful insights and provide feedback while Orion works to add workflows like money movement, RMD management, beneficiaries, and other actionable items all within Orion's Portfolio View in early 2024. At that time, these insights and workflows can be leveraged inside Orion platforms including Redtail CRM, Orion's Advisor Portal, and Salesforce via the Portfolio View integrations.

“The upcoming launch of Orion’s custodial dashboard is a game-changer for our advisors who custody with Schwab. This deeper integration gives advisors access to real-time custodian data, eliminating the need to toggle between the Orion and Schwab platforms. Advisors will be freed up to serve their clients and scale their businesses,” said Natalie Wolfsen, CEO of Orion.

Additionally, Orion announced a single-sign-on integration between the Orion Client Portal and Schwab Alliance, the Schwab Advisor Services portal specifically for clients of advisors. Both the Schwab Alliance integration and the new custodial dashboard are also available to Redtail users via the Orion integration.

About Orion Advisor Solutions

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. With the addition of Redtail and Orion OCIO, the combined platform services $3.8 trillion in assets under administration and $64.3 billion of wealth management platform assets (as of June 30, 2023). Supporting over 5 million technology accounts and thousands of independent advisory firms, Orion is the platform of choice for all growth-focused advisory firms looking to strengthen their client relationships, gain a competitive edge in a crowded marketplace, and build strong, profitable businesses. Learn more at www.orion.com.

2838-OAS-10/13/2023

¹ Barron's Top Financial Advisors 2022