Cross-Border Commerce Europe launches the fourth edition of the "TOP 100 Cross-Border Marketplaces Europe". An annual analysis of the best global cross-border platforms in operation across Europe, EU28 including the UK.

BRUSSELS--()--Cross-Border Commerce Europe, the platform that drives cross-border e-commerce in Europe, launches a study that maps the 100 best global marketplaces in the sector with a zoom on their cross-border performance in Europe.

In 2022, the total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, amounted to a turnover of €265 billion (excluding travel). Of this total, €167 billion, or 63%, was generated by marketplaces. Leading the charge were industry giants Amazon and eBay, with an expected combined GMV/turnover of €55 billion and €23.2 billion in 2022, accounting for nearly half of the marketplace-driven trade.

The TOP 100 Cross-Border Marketplaces generate €140 billion in turnover throughout Europe. After the Covid-19 pandemic, marketplaces continued to grow by 9.3%, supported by hybrid B2C and pure C2C marketplaces. This growth is expected to continue in 2023, reaching 65% of cross-border online sales in Europe by 2025. HYBRID Marketplaces, due to an increasing share of third party (3P) – often China-based – sellers, will empower GMV-growth, outperforming PURE Marketplaces. A study conducted by CBCommerce with the support of FedEx Express and Poste Italiane.

The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four primary parameters:

  • Cross-border online sales in Europe (28 countries in Europe including the UK, Switzerland and Norway)
  • SEO indicators for cross-border performance
  • A cross-border score determined based on the number of covered countries
  • Number and percentage of cross-border visits

Five additional weighted parameters refine the ranking:

  • Type of marketplace business models (B2B - B2C - P2P - C2C,…)
  • Pan-European brand strategies
  • AI & Big Data strategies
  • Types and numbers of services offered to customers
  • HYBRID or PURE marketplaces, in reference to third party sellers

The TOP 10 Global Cross-Border Marketplaces operating in Europe:

- TOP 1: AliExpress (China)
- TOP 2: Etsy (USA)
- TOP 3: Amazon (USA)
- TOP 4: eBay (USA)
- TOP 5: Discogs (USA)
- TOP 6: OLX (The Netherlands)
- TOP 7: Bandcamp (USA)
- TOP 8: Uber Eats (USA)
- TOP 9: Temu (China)
- TOP 10: Vinted (Lithuania)


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Carine Moitier, Founder
Cross-Border Commerce Europe
Mobile: +32 473 26 05 61

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Carine Moitier, Founder
Cross-Border Commerce Europe
Mobile: +32 473 26 05 61