-

FirstFleet Selects Motive to Enhance Driver Safety and Operational Efficiency

Integration between Motive and Platform Science gives FirstFleet critical visibility into its on-the-road, on-site, and back-office operations

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the only fully unified Integrated Operations Platform for the physical economy, today announced that FirstFleet selected Motive to uplevel its commitment to driver safety. FirstFleet provides a Dedicated Contract Carriage service to a diverse collection of business partners, primarily hauling consumer goods, groceries, and paper products across the United States. FirstFleet has a workforce of over 4,000 employees across 130 cities.

The partnership between FirstFleet and Motive helps make roads a safer place for drivers and other motorists. FirstFleet will have increased access to safety data and insights from Motive to enhance driver safety as well as efficiency and real-time driver coaching. The partnership also equips FirstFleet with high-quality, reliable video footage to coach drivers as part of its safety coaching program.

Motive and Platform Science came together to increase road safety, compliance, and operational efficiency for FirstFleet and its drivers. By integrating Motive's AI Dashcam and safety data, and Platform Science's Virtual Vehicle platform, FirstFleet now has end-to-end visibility across its more than 3,000 vehicles. The fully integrated solution breaks down data silos between platforms to deliver intelligent and actionable insights in real-time.

"Everything that we do at Motive is for the good of our customers so when we were given the opportunity to transform FirstFleet’s driver safety program by combining our strengths with Platform Science, the decision was simple," said Ryan Plutnicki, Chief Customer Officer at Motive. "Motive’s AI Dashcam provides accurate and actionable data that helps our customers coach drivers and proactively prevent accidents. We are confident that this partnership will help improve the safety of America’s roads.”

"Our collaboration with Motive represents a significant step forward in creating safer roads for our drivers and those with whom they share the road," said Austin Henderson, Chief Information Officer at FirstFleet. “Because of Motive and Platform Science’s shared commitment to open architecture and interoperability, we are able to make our employees’ jobs easier and increase the safety of our drivers – all in pursuit of delivering the best service to our customers."

“Our commitment to the industry centers on providing the best driver experience and choice for our fleets. Being able to offer Motive as a driver safety solution enabled through our Virtual Vehicle platform is the perfect example of how a unified ecosystem benefits our fleets with the power of interoperability. We are proud to support FirstFleet’s mission of keeping their drivers safe through this partnership,” said Natalia Burgett, Chief Strategy Officer at Platform Science.

Motive, Platform Science, and FirstFleet's collaboration stems from the understanding that shared goals can transcend competition. By equipping fleets with state-of-the-art systems and fostering seamless integration and interoperability, the partnership offers a unified solution that leverages cutting-edge technology to enhance road safety, give operations leaders visibility across its fleet, and increase the efficiency and effectiveness of its employees.

For more information about Motive’s Driver Safety Solution, visit here. To learn more about FirstFleet and its commitment to road safety, visit here. To learn more about Motive’s partnership with Platform Science, visit here.

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more.

Contacts

Carolyn Bos, Motive
press@gomotive.com

Motive


Release Versions

Contacts

Carolyn Bos, Motive
press@gomotive.com

More News From Motive

Motive Launches AI-powered Repeated Lane Swerving Detection and Other New Breakthrough AI Capabilities to Help Prevent Collisions

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI platform for physical operations, today unveiled AI-powered Lane Swerving Detection, AI-powered Smoking Detection, and AI-powered Forward Parking Detection as part of a set of new AI Driver Safety capabilities designed to detect early and reliable predictors of high-risk driving. The new capabilities are designed to give drivers and organizations real-time visibility into behaviors that can frequently precede severe roadway incidents, enabling fast...

Motive Launches AI-Powered Repeated Lane Swerving Detection and Other New Breakthrough AI Capabilities to Help Prevent Collisions

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI platform for physical operations, today unveiled AI-powered Lane Swerving Detection, AI-powered Smoking Detection, and AI-powered Forward Parking Detection as part of a set of new AI Driver Safety capabilities designed to detect early and reliable predictors of high-risk driving. The new capabilities are designed to give drivers and organizations real-time visibility into behaviors that can frequently precede severe roadway incidents, enabling fast...

Motive Brings Vision 26 Back to Nashville’s Music City, Uniting Operations Leaders to Harness the Power of AI

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI-powered Integrated Operations Platform, will host its third annual innovation summit, Vision 26, May 26-28, 2026, at the JW Marriott Nashville in Nashville, Tennessee. In the heart of Music City, Vision 26 will unite more than 1,000 safety, operations, and finance leaders for an immersive, hands-on experience that shows how AI and automation can help transform physical operations to make organizations safer, more productive, and more profitable. Ov...
Back to Newsroom