NEW YORK--(BUSINESS WIRE)--The American Flag Football League (AFFL), today announced that Travis Watkins will join the company as VP, Ticket Sales & Operations reporting directly to President and Chief Operating Officer, Brian Michael Cooper.
In his new role, Watkins will oversee the league’s ticket sales functions, developing unique packages while generating revenue through the sale of full season, partials, groups, premium and single game tickets.
“Flag football has seen tremendous growth in popularity, and I am honored to be joining a talented team at this pivotal juncture for the AFFL and help continue to grow the sport and its fan base,” said Watkins.
Watkins was most recently with the XFL Houston Roughnecks, where he served as Director of Sales & Experience. In this role he built a ticket sales team and led all facets of ticket and premium sales within the Houston community.
“I am excited to continue to build the AFFL leadership team with the addition of Travis,” said Brian Michael Cooper, AFFL President & Chief Operating Officer. “His experience across MLS, USL and the XFL will be of tremendous value as we launch the men’s professional division this Spring.”
The AFFL was founded in 2016 to grow the game of flag football, and has established men’s and women’s amateur and youth leagues across the United States under the mission of football for all. The inaugural season of AFFL’s pro league will launch in 2024 with teams in Boston, Dallas, Las Vegas, and Nashville. For more information, visit affl.com and follow the league on Twitter, Facebook, and Instagram.