DARTMOUTH, Nova Scotia--(BUSINESS WIRE)--Impactful Health Research and Development Inc. (IHRD), recognized for its pioneering work in sustainable active packaging, today announced its comprehensive transformation as Freshr Sustainable Technologies Inc.
This rebrand embodies Freshr's unwavering commitment to redefining the nexus between food preservation and environmental responsibility. With its focus primarily on fresh fish and beef, Freshr's groundbreaking solutions aim to drastically extend the shelf life of fresh proteins, promising a more sustainable future for both consumers and the planet.
“Both sustainability and innovation lie at the heart of everything we do,” articulated Mina Mekhail, CEO and Founder. “Today, we're not only unveiling our new brand identity but also our compelling purpose statement: ‘Innovating a zero food-waste future using advanced materials.’ This reflects our promise to the world and our aspiration to become the torchbearers of a sustainable future in the food industry.”
This rebranding isn't just a cosmetic change; it's an affirmation of the company's strategic direction. By 2030, Freshr has set its sights on a transformative goal: to become a dominant player in the fresh protein sector across North America, Europe and Southeast Asia. The ambition is clear and quantifiable – delivering a staggering 100 million pounds of fresh proteins by leveraging their unique shelf-extension technology.
Moreover, the decision to transition into Freshr Sustainable Technologies is rooted in the company’s long-term vision of reducing food waste, one of the pressing concerns of our times. With billions of pounds of food wasted annually, Freshr's initiatives stand to benefit not only businesses and consumers but also significantly mitigate environmental impact. The rebrand announcement was intentionally aligned with the United Nations's ‘International Day of Awareness of Food Loss and Waste Reduction’ to highlight the company’s role in fighting global food waste.
As Freshr Sustainable Technologies, the company invites partners, stakeholders, and consumers to be a part of this transformative journey. It's more than just a rebrand; it's a pledge to foster a healthier relationship between consumers, their food, and the environment.
For a deeper insight into Freshr Sustainable Technologies, its innovative solutions, and its commitment to a brighter, waste-free future, interested parties are encouraged to visit www.freshr.tech.