Great River Milling Heats Things Up at Expo East; Brings New Healthy Choices To Consumers

Great River Milling Launches An Innovative Range of Products for Home Baking and Meal Prep That Are Heart-Healthy, Nutrient-Dense and Sustainably Sourced

FOUNTAIN CITY, Wis.--(BUSINESS WIRE)--Great River Milling, a brand of Enrich Foods, LLC, is shaking things up on specialty food shelves for retailers and consumers by launching a new signature line of “Better for You and Better for the Earth” specialty flours, hot breakfast cereals, and climate-friendly rice at Expo East (booth #1143).

“We’re excited to offer retailers new healthy choices and make our specialty products more accessible to every shopper,” shares Bill Germano COO of Enrich Foods. “We mill our own grains and our products naturally have more fiber, protein and nutrients. People looking for a healthier breakfast option will love our organic, no added sugar, single-serve hot oatmeal packs.”

Heart-Healthy, Nutrient-Dense, and Sustainably Sourced

With a commitment to bringing “Whole Foods from the Heartland” to grocers nationwide, the company is committed to agricultural sustainability and producing nutritious food. This line of products will make it easy for consumers to make healthy choices and spot heart-healthy foods in the grocery store. Nine products in the line have received The American Heart Association’s Heart-Check certification.

Health, Lifestyle and Environmental Concerns Drive Consumer Demand

Alternative flours and grains represent an exciting growth category. Many consumers also want Gluten Free, Grain Free, Paleo and Keto products. “One trend that started in the pandemic is sticking around,” shares Germano. “Consumers crave convenience and healthier options. This is driving demand for non-traditional flours and grains which are great for making your own specialty breads.”

Product Pricing and Availability

For information, contact: Craig Adams at [e-mail] or 608-863-2131.

Hot Breakfast Cereal

Each of the hot cereals are easy to prepare and Heart-Check Certified.

• Organic Steel Cut Oats
• Organic Hot Cereal Multigrain
• Organic Hot Cereal Highland Medley

Certified Climate-Friendly Rice

• Climate Friendly Long Grain White Rice
• Climate Friendly Long Grain Brown Rice

Specialty Flour

• Organic Almond Flour
• Organic Lily White Flour
• Organic Rye Flour
• Organic Whole Wheat Flour
• Organic 7 Grain Bread Flour
• Gluten Free Pizza Crust Mix

Beans & Pulses

• Organic Green Lentils
• Organic Red Lentils
• Organic Black Beans

About Great River Milling

In 2023, Enrich Foods, LLC acquired Great River Milling and became part of the Columbia Grain International (CGI) family of companies. This provides Enrich Foods and its brands with the backing of CGI’s 45-year legacy as a global leader in the origination, processing, logistics, and distribution of high-quality bulk grains and pulses as well as an established agricultural base of 5,000 producers and growers.

Enrich Foods introduced its cornerstone line of consumer products under the Great River Milling brand. The Great River Milling product line-up includes a variety of “better for you” specialty baking flours, breakfast cereals, and climate-friendly rice sourced from select U.S. farmers who share their commitment for regenerative agriculture.

Great River Milling products make it easy for consumers to make healthy choices and spot heart-healthy foods in the grocery store. Nine products in the line have received The American Heart Association’s Heart-Check certification. For more information visit https://www.greatrivermilling.com/.