Naruto x Igloo: First-ever Anime-inspired Playmate Cooler Series Released Today

KATY, Texas--(BUSINESS WIRE)--Today, Igloo launched two new Playmate coolers inspired by NARUTO SHIPPUDEN, the international hit anime adapted from the original Japanese manga series by creator Masashi Kishimoto. Marking Igloo’s first anime collaboration, the all-new NARUTO SHIPPUDEN Playmate Cooler Series featuring custom Naruto Uzumaki and Sasuke Uchiha character graphics is available now at igloocoolers.com/naruto.

“We are deeply honored to launch our anime collaboration category with none other than the legendary and internationally loved NARUTO SHIPPUDEN,” said Adrienne Berkes, Vice President of Marketing at Igloo. “Bringing together this global cultural phenomenon with our world-famous Playmate cooler is a force like no other. Once fans catch a glimpse of our two Naruto cooler designs, they will be fired up to get one of their very own.”

“We at VIZ are very excited to be partnering with Igloo on this iconic collection of NARUTO SHIPPUDEN coolers,” said Stephanie Fradue, Senior Manager of Licensing, Hardlines at VIZ Media. “Both iconic and respected brands in their own rights, bringing together NARUTO SHIPPUDEN and Playmate coolers in this unique collaboration will hope to bring out the inner ‘hokage’ in our fans. Whether training to be a shinobi or protecting Hidden Leaf Village, these coolers can go along with any adventure that may await!”

Igloo’s NARUTO SHIPPUDEN collaboration, in partnership with VIZ Media, kicks off with two exciting Little Playmate cooler designs featuring Naruto-themed artwork, one of the most popular anime of all time — each $39.99 with a 7-quart capacity that fits up to nine standard 12-ounce cans. The NARUTO SHIPPUDEN Little Playmate cooler focuses on young shinobi Naruto Uzumaki, the powerful main character on a mission to be the world’s greatest ninja, while the second Little Playmate design depicts Naruto’s rival-turned-closest-friend Sasuke Uchiha.

Anime fans can shop Igloo’s new NARUTO SHIPPUDEN Playmate Cooler Series today on igloocoolers.com/naruto, while supplies last.

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About Igloo:

Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.

About VIZ Media:

Wherever manga and anime fans are, we are! VIZ Media is No. 1 in Japanese pop culture, introducing fans to what’s now, new, and next. Home to the world’s most influential and groundbreaking storytellers and artists, who today drive multiple industries from publishing and animation to film and gaming. If it’s big in Japan, you can find it at VIZ.

Expert leaders in developing innovative and premium consumer wares, coupled with an iconic Consumer Products portfolio: Naruto, Hunter x Hunter, Bleach, JoJo’s Bizarre Adventure, and Inuyasha amongst others, VIZ Media is known for shaping licensing programs that create culture and make brands industry pacesetters.

VIZ Media is proudly certified as a Most Loved Workplace® in America and Inc. Magazine’s 2023 Best Places to Work. For more information on VIZ Media visit: https://www.viz.com/.