Margaret Free Joins Modeshift as Chief Revenue Officer

Free brings 20+ years of expertise in strategic management, sales performance and customer relationships

BOSTON--(BUSINESS WIRE)--Modeshift, a leading contactless fare and data collection system provider, today announced that Margaret Free has joined the company as Chief Revenue Officer. With more than 20 years of experience across account management, sales performance, and relationship building, Free will drive strategic partnerships and revenue growth for Modeshift.

In her role at Modeshift, Free will oversee a multitude of growth areas throughout the company, including marketing, sales, finance, and operations. Additionally, Free will foster Modeshift’s partner and channel strategies and collaborate with the company’s C-suite on new technology offerings to ensure a superior customer experience.

"I am delighted to have the opportunity to join Modeshift during this critical phase of its expansion," expressed Free. "As someone who has a strong passion for developing scalable go-to-market strategies, this is an exciting time to be part of the team. With its outstanding track record of partnerships and clear vision for the future, Modeshift presents a distinctive opportunity for me to create a lasting influence. I am eagerly looking forward to contributing to the company's success," she added.

Previously at Scheidt & Bachmann USA, Inc., a provider of ticketing systems for transport operators, Free served as regional vice president leading sales and account management strategies for nearly a decade. In 2020, Free was named the Key Account Manager of the year by The Association for Key Account Management. This recognition highlighted Free’s in-depth understanding of customer service and relationships and invaluable contribution to strategic objectives of the company, among other accomplishments.

“Margaret Free will take Modeshift to new heights,” said Miroslav Katsarov, CEO at Modeshift. “For the past five years, Modeshift has been enabling transit agencies to provide the most suitable service across various communities. Our goal is to show communities and cities that embracing digitalization will make their lives better and help to achieve sustainability goals. Modeshift is ready to expand our product reach and Margaret is going to play an essential role in our growth.”

Founded in 2017, for the past five years Modeshift has empowered transit agencies with the tools to streamline their transit offerings and better meet the needs of their communities. By implementing Modeshift’s data-driven fare collection solutions, transit agencies are able to optimize route planning and improve the passenger experience.

About Modeshift

Modeshift, Inc. is a technology company that helps transit agencies modernize their user-facing technology and the underlying infrastructure to improve efficiency, increase ridership and provide adequate, sustainability-oriented service. It is the only all-in-one digital mobility infrastructure platform that also gives the transit industry the tools to reduce their carbon emissions and aim for sustainability. Our core product is Account-based Fare Collection System, based on the Microsoft Azure cloud and delivered as a service (Software as a Service – SaaS). Modeshift also provides other subsystems which complete the stack of hardware and software needed to operate a modern transit system such as Mobile ticketing, CAD/AVL and real-time passenger information. Visit https://www.modeshift.com/.