-

FINRA Names Bill St. Louis as New Head of Enforcement

WASHINGTON--(BUSINESS WIRE)--FINRA announced today that it has appointed Bill St. Louis as Head of Enforcement, effective immediately. St. Louis, an Executive Vice President, was most recently head of FINRA’s National Cause and Financial Crimes Detection Program (NCFC). St. Louis will be responsible for the management of approximately 350 enforcement staff in 11 offices across the United States and will report directly to FINRA CEO Robert Cook.

“Bill’s broad and deep experience at FINRA, including his previous senior roles in Enforcement and Member Supervision, and his most recent position as Head of the NCFC, will serve him well as Head of Enforcement. I am confident he will bring exemplary leadership, expertise and vision to bear in his new role supporting the Enforcement department’s contributions to FINRA’s mission of investor protection and market integrity,” said Cook.

“It is a privilege to lead such a talented and expert group of Enforcement professionals who are dedicated to FINRA’s mission of investor protection and market integrity,” said St. Louis. “I look forward to strengthening FINRA’s Regulatory Operations, ensuring integrated oversight and increasing safety in the market as we advance our important work through the regulatory opportunities and challenges ahead.”

St. Louis joined FINRA in 1998, initially holding several positions in the Enforcement department, including serving as Regional Chief Counsel for FINRA’s North Region. He also served as Director of FINRA’s New York Office from 2014 to 2019 as well as Senior Vice President and Regional Director of FINRA’s Northeast Region from 2019 to 2020. Most recently, St. Louis oversaw the NCFC team comprised of the National Cause Program, Financial Crimes Surveillance, the Financial Intelligence Unit and specialized investigative units covering anti-money-laundering and fraud, cybersecurity, high-risk representatives, and vulnerable adults and seniors.

St. Louis holds a Juris Doctorate from New York University Law School and an undergraduate degree from Baruch College.

Christopher J. Kelly, Senior Vice President and Deputy Head of Enforcement, served as Acting Head of Enforcement since February 2023, when Jessica Hopper departed FINRA.

”I thank Chris Kelly for leading FINRA Enforcement through this transition period as well as for his commitment and contributions to the overall success of our regulatory program,” said Cook.

About FINRA

FINRA is a not-for-profit organization dedicated to investor protection and market integrity. It regulates one critical part of the securities industry—brokerage firms doing business with the public in the United States. FINRA, overseen by the SEC, writes rules, examines for and enforces compliance with FINRA rules and federal securities laws, registers broker-dealer personnel and offers them education and training, and informs the investing public. In addition, FINRA provides surveillance and other regulatory services for equities and options markets, as well as trade reporting and other industry utilities. FINRA also administers a dispute resolution forum for investors and brokerage firms and their registered employees. For more information, visit www.finra.org.

FINRA


Release Versions

More News From FINRA

FINRA Publishes 2026 Regulatory Oversight Report to Empower Member Firm Compliance

WASHINGTON--(BUSINESS WIRE)--FINRA published today the 2026 FINRA Regulatory Oversight Report, a vital resource that draws insights from FINRA’s regulatory operations programs that member firms can use to help enhance their resiliency and strengthen their compliance programs. In response to feedback from member firms about how valuable the report is for their annual compliance planning and in support of a key FINRA Forward initiative—empowering member firm compliance—the report is being publish...

New FINRA Foundation Research Examines Shifting Investor Behaviors, Preferences and Attitudes

WASHINGTON--(BUSINESS WIRE)--The FINRA Investor Education Foundation (FINRA Foundation) released today new research, Investors in the United States: Results from the FINRA Foundation’s National Financial Capability Study, which offers insights into the attitudes, behaviors, knowledge and experiences of retail investors in the U.S. “The latest FINRA Foundation research on investors provides rich insights into how market conditions, technology and generational shifts are changing the profile of i...

FINRA Orders Securities America to Pay $2 Million in Restitution to Customers, Fines Firm $1 Million for Mutual Fund Supervision Failures

WASHINGTON--(BUSINESS WIRE)--FINRA has ordered Securities America, Inc. to pay $2 million in restitution to its customers and has fined the firm $1 million for failing to reasonably supervise Class A mutual fund recommendations, resulting in customers paying unnecessary fees through recommendations that were potentially unsuitable or not in customers’ best interest. “Firms have a fundamental obligation to supervise their representatives’ recommendations and ensure they serve their customers’ be...
Back to Newsroom