EQM Indexes Online Retail Index Adds Omnichannel Retail Segment

Thought leader in online retail indexes has recognized omnichannel as a retail segment of rising importance as “bricks meet clicks”.

SAN DIEGO--(BUSINESS WIRE)--San Diego-based index developer EQM Indexes announces an important enhancement to its Online Retail Index (IBUYXT), adding a new retail segment called “omnichannel”. Omnichannel retail integrates traditional and online channels to create a cohesive customer-centric experience regardless of the platform or method used to originate a purchase.

Omnichannel retail includes innovative features with regard to purchasing options, search, cart sharing, earned rewards, ease of returns, delivery options, pricing unity, and payment flexibility, that integrate with online and mobile to improve the customer experience. EQM Indexes has created an Infographic that illustrates these features, available for viewing here.

Index components in the omnichannel retail category will be limited to 10% in aggregate weight and will include companies such as: Walmart, Home Depot, Williams-Sonoma, Lululemon and others who are important innovators in omnichannel retail. In order to qualify, omnichannel retailers with a physical presence must derive at least 10% of their annual retail sales online, representing at least $2 billion in revenue, or be in the top 5 of global online retail market share.

EQM Indexes created the first online retail index back in 2015, licensed as the Amplify Online Retail ETF (IBUY), and is a thought leader in the thematic index space. According to EQM Indexes’ co-founder Jane Edmondson, “The decision to update our Online Retail index to include omnichannel as a new category was made because the transformation that has occurred in retail due to the pandemic is irrefutable and irreversible. Omnichannel has graduated from a retail concept to reality, and has become an integral part of the online shopping experience too big to ignore.”

EQM’s Online Retail Index is the first index to provide explicit exposure to the disruptive omnichannel theme.

The addition of omnichannel retail as a category to the EQM Online Retail Index was implemented during a special rebalance completed on August 9^th. The new Index Methodology is available here for review.

EQM Indexes

EQM Indexes LLC is a woman-owned firm dedicated to creating and supporting innovative indexes that track growth industries and emerging investment themes. Co-founded by Jane Edmondson, a former Institutional Portfolio Manager with more than 30 years in the investment industry, our index design expertise spans a wide range of asset classes and financial instruments. We partner with issuers and work jointly with other index firms to provide benchmarks for Exchange Traded Products (ETPs) such as Exchange Traded Funds (ETFs), Exchange Traded Notes (ETNs), and other similar products. EQM Indexes LLC also assists firms on a fee basis to design and implement their index ideas.

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