CORAL SPRINGS, Fla.--(BUSINESS WIRE)--Veba Baby, a mission-based company designed to empower parents along their infant feeding journey with meaningful and informative insights, announces the launch of a smart baby bottle monitor that tracks the freshness of breastmilk and formula. Veba is the first-of-its-kind smart monitor that automatically tracks all variables that affect the nutritional value and expiration of breastmilk and formula. With Veba, parents can have peace of mind and eliminate fears about the freshness and quality of the breastmilk or formula they are feeding their baby whether at home or on the go.
“Tracking the expiration of breastmilk or formula for an infant can be a very stressful endeavor for new parents at a time when they have so much on their mind,” says Veon Brewster, Founder and CEO of Veba Baby. “When I created Veba, I did so with the purpose of transforming the postpartum experience and alleviating the mental load that comes with the manual tracking of each bottle. With Veba, parents can have the peace of always knowing that every bottle they feed is fresh.”
Veba uses smart technology to externally monitor the three variables that can impact milk or formula expiration: time, temperature, and when a bottle has been used for feeding. Veba’s technology detects ambient temperature around the bottle, tracks when a bottle was prepared, recognizes when the bottle has been used for feeding, and automatically updates expiration based on these key indicators. The monitor also includes a freshness indicator, allowing parents to instantly see if the bottle is fresh or not with a quick shake of the bottle.
Veba’s intuitive app, called Veba Baby, allows parents to see real-time data on the bottle, track the time and quantity of a meal in a feeding log and sends reminders when a bottle is close to expiration. The app also includes a ‘Find my bottle’ feature that when used will play a sound from the bottle, making it easy for parents to find. Veba uses recommendations and guidelines from the CDC and WHO for expiration timing, but as parents ultimately know what’s best for their baby, the app allows for personalization on the timing of expiration.
Veba is currently available for pre-sale on the Veba Baby website for $89 with an anticipated ship date on July 28. Discounts will be offered for the purchase of two or more Vebas. To learn more, visit www.vebababy.com.
About Veba Baby, Corp.
Veba Baby Corp. is a mission-based company designed to empower parents along their infant feeding journey with meaningful and informative insights. Launching summer 2023, Veba Baby’s inaugural product, Veba, is a smart baby bottle monitor that tracks the freshness of breastmilk and formula, supporting parents in their feeding journey and ensuring there is no compromise on quality and freshness. Using innovative technology and thoughtful design, Veba automatically tracks the variables that impact breastmilk and formula expiration: contamination through feedings, time, and temperature. Seamlessly syncing with an intuitive mobile app, Veba alleviates the mental load of manual tracking for parents and gives peace of mind that every bottle fed to your baby is fresh. For more information, visit www.vebababy.com.