On Tap Credit Union® Unveils Exciting New Brand Awareness Campaign – “Your Banking Needs are On Tap”

GOLDEN, Colo.--(BUSINESS WIRE)--On Tap Credit Union®, a leader in providing local Colorado communities with innovative financial solutions for nearly 70 years, is pleased to announce the launch of its dynamic new brand awareness campaign – “Your Banking Needs are On Tap”. This comprehensive initiative aims to highlight the credit union's longstanding commitment to its members while showcasing its modern and innovative approach to crafting financial solutions.

On Tap Credit Union has provided exceptional financial services to the local community, fostering financial well-being, and building long-lasting relationships with members and the community. With the release of the new brand awareness campaign, the credit union seeks to reinforce its legacy of trust and personalization, while also capturing the attention of a wider audience and attracting new members.

"We are thrilled to unveil our new brand awareness campaign. At On Tap Credit Union, we recognize that every member’s financial journey is unique,” said CEO and President Tracie Wilcox. “This campaign emphasizes our commitment to understanding individual requirements and providing personalized crafted financial solutions that align with our member's goals.”

The campaign officially launched on June 6th, 2023, features a captivating visual identity, an engaging tagline, and a compelling narrative that conveys the credit union's mission of empowering individuals and businesses to achieve their financial goals. In addition, the brand partnered with local businesses and community members to tell their story of banking with On Tap Credit Union.

"The most rewarding part of this campaign is that we feature our employees, local business owners, and members,” said VP of Marketing and Business Development Janelle Herrera. “These genuine stories show how On Tap Credit Union listens to the needs of our members and finds solutions to make banking more enjoyable.”

As part of the campaign, On Tap Credit Union has launched a series of multimedia advertisements across various channels, including streaming television and radio as well as other digital platforms. These captivating advertisements will showcase the credit union's range of innovative products and services including the benefits of banking with On Tap.

Join On Tap Credit Union and this transformative journey of making banking accessible, personalized, and empowering. Discover how “Your Banking Needs are On Tap” can revolutionize your financial experience.

To learn more about On Tap Credit Union and its new brand awareness campaign, please visit ontapcu.org or call 303.279.6414 to get started.

About On Tap Credit Union

Formerly Coors Credit Union, On Tap Credit Union is a full-service cooperative financial institution serving people living and working in Jefferson, Denver, Boulder, and Larimer counties. Founded in 1954, the credit union has over $374 million in assets and 20,000 members who are also owners of the organization. The credit union provides personal consultation and financial solutions including vehicle, mortgage, and home equity loans, credit cards, insurance, savings and investment accounts, and financial guidance, as well as a full suite of business services including a variety of commercial lending solutions. For more information, please visit www.OnTapCU.org.