Peachtree Group Welcomes Vice President of People and Culture

ATLANTA--(BUSINESS WIRE)--Peachtree Group (Peachtree) announced Jenelle Zadik's appointment as people and culture vice president for supporting Peachtree Hospitality Management (PHM). Zadik will be responsible for PHM's human capital efforts, including talent acquisition, total rewards, workforce planning, development, retention and advancing the organization's commitment to inclusion and diversity initiatives. She will report to Melissa Ross Smith, Peachtree's COO.

"Our people are our company's heart and driving force," said Smith. "Jenelle's well-rounded experience overseeing cross-functional teams will enrich Peachtree's innovative culture and attract the best talent as we continue to grow our business. By instilling the right culture, we can improve our team members’ experiences and increase operational performance."

Before joining Peachtree, Zadik, while accompanying her family on a diplomatic assignment, was the head of the community liaison office for the U.S. Consulate General in Nigeria. This unique opportunity allowed her to work directly with executive leadership in supporting the community on wide-ranging issues, including employment, education, communication and community morale.

Prior experiences include human resources, learning & development and operations leadership positions. She has led teams across a wide range of brands, such as Studio Movie Grill, Integrity Brands, Ignite Restaurant Group and Outback Steakhouse. Additionally, she has supported organizations as a consultant, providing C-suite, fractional support over several years.

Zadik earned her Master of Science in Management, Strategy & Leadership with a concentration in strategic management from the Eli Broad School of Business, Michigan State University, and her bachelor's degree from the University of North Carolina at Charlotte. She holds a Society for Human Resource Management Senior Certified Professional (SHRM-SCP) credential.

She has served on advisory boards, shared her industry insights through public speaking engagements, and produced relevant content for industry publications. Zadik has been active in organizations such as the Council of Hotel and Restaurant Trainers (CHART), Association for Talent Development (ATD) and the Diversity, Equity, Inclusion and Accessibility (DEIA) Council, and she has participated in programs such as Feeding Freedom and community advocacy organizations, including Autism Speaks, Habitat for Humanity, Race for the Cure, No Kid Hungry and Community in Schools mentoring.

About Peachtree Group

Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

About Peachtree Hospitality Management

Peachtree Hospitality Management, an affiliate of Peachtree Group, is a hotel management company that creates loyalty across all stakeholders – team members, guests and owners. PHM’s proprietary systems and processes maximize financial performance and value of every asset, deliver efficiencies and enable hotel teams to provide guests with an uncommon customer experience. PHM manages the performance of 91 hotels across 28 brands with 11,154 rooms located in 22 states. For more information, visit www.peachtreegroup.com.