Farmers Business Network Launches Farmland Evaluation System, AcreVisionSM

AcreVisionSM gives growers vital insights into farmland parcels, supporting farmer’s full cycle of Finding, Funding, and Farming their most important asset.

SAN CARLOS, Calif.--()--Farmers Business Network, Inc. (FBN®), the global AgTech platform and farmer-to-farmer network, today announced the launch of AcreVisionSM, a transformative solution designed to assist farmers in making informed decisions about land purchases.

FBN developed AcreVisionSM to provide U.S. farmers with accurate, comprehensive information to evaluate potential parcels – instantaneously and at no cost. FBN research found an overwhelming 93% of farmers engage in land research before acquiring farmland and determining a field’s compatibility with their operation. AcreVisionSM offers a streamlined solution, consolidating essential information about farmland parcels and local market trends into a single, user-friendly report.

"Land is the most vital asset to farming operations," said Dan English, GM, FBN Finance. "While the residential real estate industry has developed a range of tools to help value homes and land, that level of intelligence has been largely absent from the agricultural world. AcreVisionSM empowers producers by providing them with the critical data they need to make informed decisions about their land and potential land acquisitions."

Designed for farmers, AcreVisionSM offers free access to its unique features. Farmers can immediately access a wealth of information, including tillable acres, productivity index, cropping history, soil type maps, elevation, slope, terrain wetness, comparable sales, and cropping history across over 630 million acres and 15m parcels. AcreVisionSM leverages dozens of public data sets in proprietary analytical models, enabling growers to envision the full potential of land parcels. Importantly, individual grower data is never used in farmland evaluations.

"FBN can now serve farmers’ farmland needs end to end with unmatched digital capabilities," said Dan English, GM, FBN Finance. "Starting with AcreVision to help farmers find and assess parcels, through instant approval financing options for land purchases, and then farming the land with the full platform of FBN analytics, inputs, and financial services."

The AcreVisionSM launch comes on the heels of a range of momentum for FBN. The company recently launched its land “Instant Approval” financing option, providing faster, more convenient and accessible access to capital for qualified applicants. FBN also launched the industry-first AI-powered chatbot, Norm, which can provide agronomic guidance.

By providing farmers with comprehensive, data-driven insights through AcreVisionSM, this launch is the manifestation of FBN's commitment to power the prosperity of family farmers around the world.

For more information about AcreVision and to access the platform, visit

Disclosures and disclaimers:

The information provided by AcreVisionSM is provided for the user’s individual informational use only, and may not be disclosed, reproduced, summarized, distributed, excerpted, or used for any reason other than for property research purposes. Any unauthorized use of this product or its information is prohibited. Information is reliable but not guaranteed, may be incomplete, and should be independently verified. Farmer's Business Network, Inc. and its subsidiaries are not responsible for the accuracy of this information.

Financing offered by FBN Finance, LLC and its lending partners. Terms and conditions apply. To qualify, a borrower must be a member of Farmer’s Business Network, Inc. and meet all underwriting requirements. Interest rates and fees will vary depending on your individual situation. Not all applicants will qualify. NMLS ID: 1631119.

Approval offered as a part of the instant approval product is conditional. Approval, loan closing, and funding are subject to the product’s terms and conditions, and underwriting. Length of time necessary to complete the financing process, if qualified, will vary and depend on one's individual circumstances.

About FBN:

Farmers Business Network, Inc. (FBN®) is an independent AgTech platform and farmer-to-farmer network with a mission to power the prosperity of family farmers around the world while working towards a sustainable future. Its Farmers First® promise has attracted over 55,000 members to the network with a common goal of helping farmers maximize their farm’s profit potential with data and technology enabled direct-to farmer commerce, community and sustainability offerings.

FBN has set out to redefine value and convenience for farmers by helping reduce the cost of production and maximize the value of their crops. The FBN network has grown to cover more than 117 million acres of member farms in the US and Canada. Blending the best of Midwestern agricultural roots and Silicon Valley technology, the company has principal offices in San Carlos, CA, Chicago, IL, Sioux Falls, SD with significant warehouse and logistics, remote and field employees across the US and Canada. To learn more, visit:


Keith Chapman


Keith Chapman