Hot Topic Announces Xochitl Gomez as the Face of New Back-To-School Campaign

Marvel star is the perfect synthesis of Hot Topic customers' unique individual style, fandom, and self-expression.

LOS ANGELES--(BUSINESS WIRE)--Hot Topic, the leading destination for music, entertainment, and pop culture merchandise, is excited to announce actress Xochitl Gomez as the face of its new “Take Note” Back-To-School 2023 campaign. Take Note serves as a reminder that the world is full of inspiration for creating your own personal style this school season. Gomez, who is best known for her roles as America Chavez in Marvel Studios’ Doctor Strange in the Multiverse of Madness and Dawn Schafer in Netflix’s The Baby-Sitters Club, is no stranger to fashion and style. In fact, Gomez styled her own back-to-school looks for the campaign as an attestation to her eclectic tastes.

“Back-To-School season gives everyone a fresh start to define their personal style,” said Xochitl Gomez. “I love expressing myself through fashion and I had a lot of fun doing it in this campaign. Hot Topic has something for everyone, and I hope the ‘fits I put together inspire others to create their own style with HT’s unique merch.”

“We’re thrilled to partner with Xochitl for Back-To-School,” says Ed La Bay, Hot Topic EVP Merchandising, Marketing, Licensing, Product Development & Design. “She embodies the spirit and energy of self-expression and individualism Hot Topic represents and is an inspiration to young audiences both onscreen and offscreen.”

Starting July 10, 2023, Hot Topic’s “Take Note” omnichannel campaign featuring Gomez will be showcased through window displays and store signage at all 630 Hot Topic locations nationwide, on hotttopic.com, mobile, app, and across the company’s social media channels. Fans can look forward to seeing Gomez in a variety of school looks from graphic tees to outerwear – all reflective of her unique sense of style.

Additionally, from July 10 – July 31, fans will have the chance to enter to win a trip to Los Angeles for a meet and greet and a $1,000 Hot Topic shopping spree with Xochitl Gomez. To enter, DM @Hottopic “Take Note” on Instagram. For more info and official rules, visit hottopic.com/takenotesweeps.

About Hot Topic

Founded in 1989, Hot Topic was the first retailer to bring alternative apparel and accessories to malls across the country. Today, Hot Topic is a cultural icon and fandom haven for shoppers obsessed with music, entertainment, and all things pop culture. With over 630 store locations across the U.S. and Canada, and online shop at hottopic.com, Hot Topic serves as a source for community, discovery, and inspiration, and continues to appeal to generations of fans. For more information, visit hottopic.com and follow @hottopic on TikTok, Instagram, Facebook, and Twitter.