Earth Company Launches With a Line of Accessible and Nutrient-Rich Plant-Based Meals, Created With Celebrity Chef & Co-Founder Matthew Kenney

Plant-Based Nutrition Brand, Created To Fight Chronic Diseases, Launches its Affordable Collection of Warm Bowls Starting at $6 Each

NEW YORK--(BUSINESS WIRE)--Today, Earth Company launches to bring its mission of making nutritionally complete and plant-based meals accessible to consumers, while tackling industry challenges of scale and cost. Founded by entrepreneur Max Koenig and celebrity chef Matthew Kenney, Earth Company will enter the market with a line of warm bowls, including curry, chili and bolognese options, shipped to consumers ready to eat.

On a mission to provide scalable and nutritious plant-based food to help humans extend their longevity and reduce chronic disease, Earth Company is revolutionizing the ready-meal market and redefining the future of food. The inaugural launch of its warm bowls starts at $6 each or less, making these dishes affordable and accessible plant-based options for lunch and dinner.

“After my grandfather was diagnosed with multiple chronic diseases, I left my job and put all my time into supporting him throughout his healthcare journey, which included researching natural treatments,” says Max Koenig, Co-Founder & CEO. “After understanding the benefits of a plant-based diet, we both made the switch to a new routine and saw immediate benefits. I was inspired to bring the same impact and knowledge to others with Earth Company.”

These dishes, and all future meals, encompass a comprehensive approach to health, targeting energy, mental clarity, and immunity, as well as cardiovascular, metabolism, and gut health, all while offering an enjoyable culinary experience. By incorporating the latest scientific findings on human health, Earth Company's products deliver optimal amounts of vitamins, minerals, superfoods, and prebiotics in a convenient daily serving. They also contain complex carbohydrates, essential fatty acids, abundant protein, and fiber, providing everything necessary for a well-rounded diet. These meals combine over 80 nutrients to offer maximum benefits for the body, without any additives.

“I’ve spent over 25 years elevating vegan and plant-based cuisine and surprising consumers with an innovative and delicious approach. Being able to make this experience accessible with Earth Company was the natural next step,” said Co-Founder & Celebrity Chef Matthew Kenney. In 2022, Earth Company conducted a test launch nationwide, resulting in the four launches selling out within a week, proving the clear demand for the product and overall company mission. Post-launch, the company has a waitlist with increasing demand for new products.

"We found that many consumers are weary of converting to a plant-based diet, despite the proven personal and environmental benefits, because they don’t want to sacrifice convenience or taste,” says Koenig. “That’s because the existing options are limited and require extensive time in the kitchen. However, Earth Company is the solution to that problem, allowing everyone to enjoy a plant-based diet in a way that isn’t overwhelming, nor a huge investment of their time or money.”

In addition to its health advantages, Earth Company streamlines mealtime, offering a practical solution for individuals that don’t have time to cook extravagant meals but are not willing to compromise on taste or nutrition. With a preparation time of just three minutes, these products provide a satisfying meal that is perfect for those on the go or at home. All Earth Company products have a shelf life of over one year, enhancing their convenience.

Sustainability is also a key focus for Earth Company. The company utilizes unattractive produce that would typically be discarded, combating the issue of approximately 20% of produce being wasted due to its appearance. Earth Company's long-lasting products eliminate food waste entirely, and the reusable jars and home-compostable packaging further contribute to their commitment to environmental responsibility.

As Earth Company expands its product range in the coming months, it aims to offer an entire day’s worth of meals and nutrition for $10 in the coming years and plans to expand its product offerings into other meals and dishes, with breakfast options also currently available. For more information, visit earth-company.com.

To access Earth Company’s media kit, click here.

About Earth Company

Earth Company is a leading provider of ready-to-eat meals dedicated to providing scalable and nutritious plant-based food. Founded by entrepreneur and CEO Max Koenig and celebrity chef Matthew Kenney, Earth Company aims to revolutionize the way people consume plant-based diets. Through innovative product offerings, Earth Company is committed to making plant-based meals affordable, convenient, and accessible to all. With a focus on health, taste, and sustainability, Earth Company is redefining the future of food and inspiring individuals to make conscious choices for their well-being and the planet. Learn more at www.earth-company.com.