MEDIA ADVISORY: Zmags and Toys“R”Us Executives to Co-Panel Webinar: “Accelerating Content Experimentation to Drive Revenue Now (And Later)”

BOSTON--(BUSINESS WIRE)--Zmags, the industry leader in driving digital experience transformation, announces that Ryan Breen, CTO, will co-panel a webinar, along with Rachel Sutherland, Ecommerce Operations Manager at Toys“R”Us, entitled “Accelerating Content Experimentation to Drive Revenue Now (And Later),” on Wednesday, June 28th at 11 a.m. ET. Interested attendees can register here.

“The biggest challenge for most ecommerce teams is not the capacity to come up with great ideas, but rather their ability to execute experiments at scale,” says Breen. “Attendees of this session will leave excited to optimize their ecommerce sites and confident enough to run experiments on their most highly trafficked pages.”

Specifically, this webinar will explore:

• How to unblock your experiment roadmap by rapidly creating content for tests
• Taking advantage of high traffic events for testing, without fear
• Evaluating results in tandem with changing trends to drive future hypotheses

The highly competitive nature of the industry combined with ever-evolving trends and tastes requires ecommerce teams to continually test and experiment with various types of content and interactions, constantly iterating to maximize conversions. When teams are trying to drive up Average Order Value and revenue today, waiting six weeks or longer for multiple content variants to be built could cost businesses lots of money in lost conversions.

As the CTO of Zmags, Ryan Breen sets Zmags Platform Strategy, including leadership of Product, Engineering, and Infrastructure. Rachel Sutherland is the Ecommerce Operations Manager for Toys“R”Us. She creates unique digital experiences for ToysRUs.com, and is responsible for planning, executing, and managing all frontend ecommerce initiatives while tracking key metrics and performance.

About Zmags:

Fastr Frontend from Zmags is the first Frontend-as-a-Service platform built for ecommerce leaders, empowering them to compose digital commerce experiences that engage customers and capture revenue. Combining best-in-class design tools with powerful integration and orchestration capabilities, Fastr Frontend allows business leaders to break free from templates, eliminate development dependencies, and get conversion-driving storefronts to market faster.

Fastr Frontend includes Creator Studio, Zmags' SaaS solution for bringing static digital content to life through limitless interactive possibilities. And, with robust Professional Services packages from Zmags, businesses can expand their design, development, and integration productivity overnight.

To learn more, visit www.zmags.com.