Que Buena Los Angeles Continues to Win Los Angeles – #1 Morning Drive, Primetime and Midday Ratings Successes

Regional Mexican Music Is the Choice of Los Angeles and Que Buena Los Angeles Is Regional Mexican Music

“Don Cheto al Aire” Continues as Los Angeles’s #1 Morning Drive Show (Total Market) with Adults 18-49 & 25-54

KBUE is the #1 Station (Total Market) in Prime Time Among Adults 18-49 and 25-54

“Al Chile con Marlene Quinto” takes the #1 Midday (Total Market) Spot with Adults 25-54

LOS ANGELES--(BUSINESS WIRE)--Que Buena Los Angeles (KBUE 105.5/94.3 FM), Regional Mexican music’s #1 station in the U.S. owned by Estrella Media, continues to win over Los Angeles, with another trifecta of #1 Total Market ratings wins in morning, midday and primetime in the May Nielsen Audio ratings survey. The station has six #1 Total Market wins with Adults 18-49 & 25-54 and eight #1 Spanish language ratings wins with Hispanic Adults 18-49 & 25-54, indicating the popularity of Regional Mexican music in Los Angeles.

“Regional Mexican music is at the core of Los Angeles, and Que Buena Los Angeles is Regional Mexican music,” said Eddie Leon, EVP, Radio Programming and Events. “Our DJs, staff and fans not only love the music, but live the lifestyle, and that connection can be seen in our ratings. Mil gracias Los Angeles!”

The station’s morning show, Don Cheto Al Aire, remains the #1 Total Market morning show for the third survey in a row in Los Angeles. They are #1, regardless of language, among Adults 18-49 and 25-54, and remain the #1 Regional Mexican morning show – a position they have held for 14 surveys in a row with Hispanic Adults 25-54. The show had a +97% year-over-year quarter hour growth with Hispanic Adults 18-49. Don Cheto is also the #1 morning show among Adults 18-49 and Hispanic Adults 18-49 & 25-54 on Estrella Media’s Riverside station, KRQB-FM.

Al Chile con Marlene Quinto, the station’s midday show, became the #1 Total Market show among Adults 25-54, and it retains its #1 Spanish midday position with Hispanic Adults 18-49 and 25-54. The show had a +132% year-over-year quarter hour growth among Hispanic Adults 18-49. Al Chile con Marlene Quinto is also #2 with Adults 18-49 for all stations regardless of language.

Que Buena Los Angeles is also the #1 Total Market radio station in the Los Angeles market among Adults 18-49 and 25-54 in Prime Time, Monday through Friday, from 6 a.m. to 7 p.m. It retains its #1 Spanish Language radio station among Hispanic Adults 18-49 and 25-54 in Prime Time as well.

“We thank our fans, first and foremost, as they are who we program for,” said Steve Mandala, Estrella’s Chief Revenue and Local Media Officer. “Serving an audience from morning until evening is what drives the staff and station, and having our audience validate our direction is rewarding. We are the #1 Regional Mexican music station in the U.S. We are champions for the genre and our audience. From Don Cheto, Marlene Quinto, and the entire staff, we say thank you to our fans for voting us #1 again.”

Sourcing:

KBUE-FM Source: Nielsen Audio, Los Angeles Metro, May 2023, ranked by AQH Persons.
AM Drive: Mon-Fri 6a-10a, Adults 18-49 & 25-54 ranked against all stations regardless of language.
Spanish ranking, Hispanic Adults 18-49 & 25-54.
AM Drive Year Over Year Growth: May 2023 vs. May 2022, Hispanic Adults 18-49, Mon-Fri 6a-10a.
“#1 Regional Mexican Morning Show:” May 2022 thru May 2023 including Nielsen Audio “Holiday” Survey, Hispanic Adults 25-54, KBUE ranked against other Regional Mexican-formatted stations in the Los Angeles Metro.
Prime Time, Total Week: Mon-Fri 6a-7p, Mon-Sun 6a-Mid, Hispanic Adults 18-49, Hispanic Adults 25-54.
Midday: Mon-Fri 10a-3p, Hispanic Adults 18-49 & 25-54.
Midday Year Over Year Growth, May 2023 vs. May 2022, Hispanic Adults 18-49, Mon-Fri 10a-3p.
KRQB-FM Source: Nielsen Audio, Riverside/San Bernardino Metro, May 2023, Mon-Fri 6a-10a, Adults 18-49 and Hispanic Adults 18-49 & 25-54, ranked against all local in-market stations regardless of language.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multi-platform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media's content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.

Estrella Media's digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation's most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.