johnnie-O Announces New Partnership with Sam Bennett Ahead of Professional Debut

SANTA MONICA, Calif.--(BUSINESS WIRE)--johnnie-O, the next great iconic American brand, announced today that Sam Bennett, the 2022 U.S. Amateur Champion, has officially joined the johnnie-O family. This announcement comes ahead of Sam’s professional debut at the upcoming Memorial Tournament, presented by Workday.

Sam and johnnie-O have been partners through a NIL deal since 2022. This partnership will see the two continue working together as Sam transitions from his standout collegiate and amateur careers to the professional ranks.

“The last year has been a whirlwind, and the johnnie-O team has been by my side through it all,” said Bennett. “It’s been so helpful to have partners like johnnie-O who support me and my game. I’m grateful to continue working with them and representing the johnnie-O brand as I enter this new chapter in my career. I think we’ll do great things together.”

"When we first met Sam, we quickly realized that he is a walking embodiment of what it means to be a johnnie-O guy,” said John O’Donnell, Founder of johnnie-O. “We have shared ambitions and know what it means to build something from the ground up. He is a great person and a phenomenal athlete—and the johnnie-O team is thrilled to have him on this journey with us.”

Sam will be outfitted in looks from johnnie-O’s extensive collection of golf apparel and accessories that offer performance and style on the course. This includes johnnie-O's signature PREP-FORMANCE™ gear that’s moisture-wicking, breathable, and designed to effortlessly move with you from the course to the clubhouse and beyond.

About johnnie-O:

johnnie-O was founded by John O’Donnell in Santa Monica, CA. johnnie-O is a premium lifestyle brand differentiated by its loyal and passionate consumer following, high quality products, and omnichannel leadership. johnnie-O currently offers a range of premium apparel, footwear and accessories for men and boys. The collection includes polos, button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear and a line of PREP-FORMANCE™ gear for the active lifestyle. johnnie-O is available online at www.johnnie-O.com, and at specialty retailers and golf and racquet clubs across the United States. For more information, visit johnnie-O.com or follow @johnnieobrand.