PowerSchool Partners with EDU, Inc. Common Black College Application to Support College Access & Equity for Students

Connecting PowerSchool Naviance and the Common Black College Application will provide more opportunities to students and Historically Black Colleges and Universities

FOLSOM, Calif.--(BUSINESS WIRE)--PowerSchool (NYSE: PWSC), the leading provider of cloud-based software for K-12 education in North America, today announced a partnership with EDU Inc. and PowerSchool Naviance. This exclusive partnership will connect students using Naviance with the Common Black College Application, better enabling students to apply to many Historically Black Colleges and Universities (HBCUs) at once starting with the 2023-2024 school year.

The comprehensive college, career, and life readiness solutions available in Naviance are used by millions of students. Naviance college research tools utilize over ninety search criteria to help students find institutions that are the right fit for their aspirations and needs. As part of their exploration process in Naviance, students view college profiles over 25 million times each year.

“Our data over the last few years has shown a clear increase in students looking for HBCUs,” said Amy Reitz, Group Vice President of Product at PowerSchool. “A key part of the Naviance philosophy is ensuring each student is empowered to find their best fit, and we value the tremendous role HBCUs play in our country’s higher education landscape. We are excited to partner with the Common Black College Application to benefit students, school counselors, and colleges.”

The Common Black College Application is a network of Historically Black Colleges and Universities committed to supporting equity and access for students. Students apply to all member institutions with one application fee, reducing friction in the application process.

“The partnership between Naviance and the Common Black College Application will have a profound impact in the lives of millions of students, interested in attending HBCUs, in the coming years,” said Robert Mason, Founder of EDU, Inc. “Equally as important, our work with Naviance will aid HBCUs in the achievement of their enrollment objectives. The partnership between Naviance and the CBCA represents the very essence of educational access and equality – goals that so many others seek to achieve and fall woefully short.”

Starting in the fall, Naviance will identify colleges that are members of the Common Black College Application on their Naviance college profiles. PowerSchool and EDU, Inc. will also work together to integrate the Common Black College Application with Naviance eDocs for the following year, making it easy for counselors to submit supporting documentation for student applications.

About PowerSchool

PowerSchool (NYSE: PWSC) is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 50 million students globally and more than 15,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries. Visit www.powerschool.com to learn more.

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About EDU, Inc., The Common Black College Application

EDU, Inc. is the parent company of the Common Black College Application (CBCA). The CBCA has become one of the most recognized educational services in the world by shifting the paradigm as to how students can apply to college while helping Historically Black Colleges and Universities (HBCUs) to achieve their enrollment objectives. The formula for the success of the CBCA is not complicated. Students pay $20 to apply, at the same time, to over 50 HBCUs. The Founder of the CBCA , Robert Mason, is a graduate of two HBCUs. His commitment to a collective of students, parents, School Counselors and Member Institutions is unsurpassed because the company philosophy is based on the belief that the CBCA is an educational lifeline and that his responsibility to communities of color domestically and abroad is one of service. Visit commonblackcollegeapp.com to learn more.