-

Insure.com's 2023 Mother's Day Index: Mom's Pay Soars to More Than $133,000

The 13th edition of the wage study finds mother’s economic value increased 5% in the last year

FOSTER CITY, Calif.--(BUSINESS WIRE)--Insure.com, a comprehensive source for insurance information, released today its 13th annual Mother's Day Index, which finds the work moms typically perform for their families could justify an annual salary of nearly $133,500. That's an increase of 5% over last year's findings.

Find the annual report: Mother's Day Index 2023

"Mothers aren't given enough credit for all the work they do," says Insure.com Managing Editor Nupur Gambhir, who oversaw this year's Mother's Day Index. "Our hope is that the index gives people a better appreciation for just how valuable they are."

Insure.com compiles its Mother's Day Index annually. The editorial team assigns a value to all the home management jobs primary caregivers typically perform, such as cooking meals, helping with homework and caregiving. The editors match those tasks to real-world job titles and calculate a salary based on wage information released by the U.S. Bureau of Labor Statistics (BLS).

This year, editors applied the same 19 job categories that were the basis for last year's index. However, earnings have increased for nearly all tasks, including:

  • Cook: up 10%
  • Hairdressers, hairstylists and cosmetologists: up 8%
  • Judge, magistrates and other judicial workers: up 8%
  • Licensed practical and licensed vocational nurses: up 8%
  • Maids and housekeeping cleaners: up 8%

The Mother's Day Index intends to acknowledge the work mothers do, which for many includes balancing a family and a home with a full-time job — essentially performing two jobs yet only being financially compensated for one, says Gambhir, a licensed life, health, and disability insurance expert.

Considering all the work that mothers do, they're irreplaceable, and families should put financial safeguards in place in case a caretaker passes away, Gambhir explains.

"Whether a mother works outside the home or not, the loss of a caregiver is emotionally and financially devastating, which is why all mothers should consider purchasing life insurance," says Gambhir.

A life insurance policy can afford a family the means to pay for childcare services, hire a tutor or cover housekeeping services.

Gambhir is available to comment on this year's Mother's Day Index calculations and answer questions about life insurance options.

Methodology

"Mom's economic value" is based on occupational wages from the U.S. Bureau of Labor Statistics and does not include a salary from work outside the home. It is calculated using a list of common household tasks that mothers often perform.

About Insure.com

Insure.com is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. QuinStreet is committed to providing consumers and businesses with the information and tools they need to research, find and select the products and brands that meet their needs. Insure.com is a member of the company's expert research and publishing division.

For 35 years, Insure.com has served as a comprehensive consumer resource for insurance information, offering expert advice, articles, news, and tools about car, home, health, and life insurance. Consumers have access to free car insurance quotes and guidance on finding the right insurance policy, saving money and solving claims problems.

Twitter: @InsureCom
Facebook: https://www.facebook.com/Insure

Contacts

Charlene Arsenault
Public Relations Associate
carsenault@quinstreet.com
+1 650-578-6845
LinkedIn

Insure.com

NASDAQ:QNST

Release Versions

Contacts

Charlene Arsenault
Public Relations Associate
carsenault@quinstreet.com
+1 650-578-6845
LinkedIn

Social Media Profiles
More News From Insure.com

Insure.com’s 2025 Mother’s Day Index: Mom’s Salary Hits $145,235

FOSTER CITY, Calif.--(BUSINESS WIRE)--Insure.com, a trusted source for expert insurance insights, has released its 15th annual Mother’s Day Index, which finds that the unpaid work mothers typically perform at home would command an annual salary of $145,235 — a 4% increase from last year. Read the full report: Mother’s Day Index 2025: Mom’s salary up 4% from 2024 “Stay-at-home mothers juggle multiple jobs behind the scenes without compensation,” says Nupur Gambhir, a licensed life insurance agen...

Insure.com Names Best Auto, Home, Life and Health Insurance Companies for 2025

FOSTER CITY, Calif.--(BUSINESS WIRE)--Insure.com has released its Best Insurance Companies for 2025 rankings, marking the 13th year Insure.com, the comprehensive consumer resource for insurance data and insight, has rated the top auto, home, life and health insurers. Find the new report here: Best insurance companies of 2025 Among the top insurance companies: Best car insurance company: Travelers Best car insurance company for cheap rates: Nationwide Best car insurance company for customer sati...

Insure.com's 2024 Mother's Day Index: Mom's Role Worth $140,315

FOSTER CITY, Calif.--(BUSINESS WIRE)--Insure.com, a comprehensive source for insurance information, has released its 14th annual Mother's Day Index, which finds the work moms typically perform for their families could justify an annual salary of $140,315. That's an increase of 5% over Insure.com’s last findings. For the full report, please visit: Mother’s Day Index 2024 “The unpaid work mothers do is worth over six figures,” says Insure.com Managing Editor Nupur Gambhir, who oversaw this year's...
Back to Newsroom