B-P Products Changes Name to PackEdge to Reflect Company’s Focus on Providing Leading Edge Products and Services in Custom Packaging

The company has unveiled a new brand identity to signal its strategic intent to continue to manufacture leading edge packaging solutions right here in the USA.

HAMDEN, Conn.--(BUSINESS WIRE)--B-P Products today unveiled a new identity, including a new name, logo, and website as part of an extensive rebranding initiative. The company has officially rebranded to PackEdge, Inc., to better reflect what they do: provide end-to-end custom packaging solutions, from design, printing, die cutting, through to fulfillment services—all here in the USA. This rebrand marks a major milestone as the company, under new ownership, continues its legacy of packaging excellence while it moves into the future by advancing its technology, equipment, and commitment to sustainability.

“Our new name PackEdge helps us define ourselves better with a clear message: We’re here to provide leading edge solutions in custom packaging, made in the USA, and we are here to stay,” says Adam Aron, CEO of PackEdge.

The new brand identity embodies a renewed sense of purpose and is rooted in the company’s heritage. “As the packaging industry continues to evolve towards a commoditized, offshore market, a major imperative for our company is to keep our production and service right here in the USA. This new brand signifies our goal to become the provider of choice for custom packaging solutions for customers of any size with needs of any scale,” adds Aron.

Following the purchase of B-P Products in August, PackEdge’s leadership team has been rapidly upgrading its equipment and technology to improve and accelerate its service and production. It has made a significant investment in state-of-the-art equipment available to the packaging industry including, a high-speed paper-to-board laminator with speeds up to 15,000 units per hour, the first of its kind in the USA.

About PackEdge
Formerly known as B-P Products, PackEdge has been the leading manufacturer of custom packing solutions for over 50 years. Its services span from the beginning of the project to the end—design, printing, die cutting, and all the way to fulfillment services. At the center of its work is its team, a well-tenured group of packaging experts dedicated to exceptional service and quality.

PackEdge’s products are made in Connecticut and backed by the highest level of customer service.

Visit: www.packedge.com