Toast Serves Up Enhanced Payment Data Security for Enterprise Restaurants with Bluefin P2PE

Integration of Bluefin’s PCI-validated P2PE to offer restaurants an additional option to reduce PCI scope and further protect data

ATLANTA--(BUSINESS WIRE)--Bluefin, the leader in encryption and tokenization technologies that help businesses protect sensitive information every time they get paid, today announced that Toast, the all-in-one digital platform built for restaurants, has selected Bluefin to provide select Toast enterprise customers with an additional encryption option via PCI-validated point-to-point encryption (P2PE) for point-of-sale payments. Toast and Bluefin will work together to develop and commercialize the solution later this year.

Toast provides a single platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, operations, digital ordering and delivery, marketing and loyalty, and team management. Toast will white-label Bluefin’s Decryptx solution, which is designed to deliver PCI-validated point-to-point encryption (P2PE) as a service. This technology immediately encrypts sensitive payment data at the point of sale and renders it useless in the event of breach.

"For many enterprise restaurant brands, it is important to use PCI-validated P2PE for payments," said Molly Donaher, Senior Vice President and General Manager, Payments at Toast. "This additional option for a seamless and secure payment experience will enable our enterprise customers to focus on what matters most to them—delivering exceptional dining experiences."

According to IBM’s 2022 Cost of a Data Breach Report, the average cost of a breach has risen to $4.35 million, a 12.7% increase from 2020. At the same time, the report finds that extensive use of encryption is one of the most effective means of data security and is the fourth largest factor in decreasing the cost of a breach.

“This partnership brings together two industry leaders focused on ensuring that the highest standards for payment data security are embedded in the payment experience,” said Andrea Eaton, Chief Revenue Officer at Bluefin. “Bluefin is proud to work with Toast to offer its enterprise restaurant community another encryption option that provides reduced PCI compliance scope and peace of mind around payment data protection.”

Through this relationship, Toast has established its own PCI sub-listing for point-to-point encryption. Learn more about Bluefin’s PCI-validated P2PE-as-a-service here.

About Bluefin

Bluefin is the recognized integrated payments leader in encryption and tokenization technologies that protect payments and sensitive data. The Bluefin product suite includes solutions for contactless, face-to-face, call center, mobile, Ecommerce and unattended payments and data across industries including healthcare, higher education and government. The company’s 300 global partners serve 34,000 connected enterprise and software clients operating in 55 countries. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in Waterford, Ireland and Vienna, Austria.