DataGrail Recognized in 2023 Gartner® Market Guide for Subject Rights Request Automation

DataGrail helps organizations reduce business risk, comprehensively complete data subject requests (DSRs) and build robust privacy programs

SAN FRANCISCO--()--DataGrail, a leading data privacy company, was identified as one of 13 vendors recognized as Representative Vendors in the April 2023 Gartner Market Guide for Subject Rights Request Automation. DataGrail believes recognition in the Market Guide validates its ability to help companies identify privacy risks, build robust privacy programs and comprehensively automate data subject requests.

Per Gartner, “The percentage of the world’s population with access to fundamental privacy rights will soon exceed that with access to clean drinking water. For security and risk management leaders in digital enterprises, subject rights management is now a basic requirement and a prerequisite for building trust.” According to the recent Gartner research, “organizations that have at least 100 employees and $50 million in total annual revenue for fiscal year 2020 were spending, on average, $1,524 per subject access request (SAR).” Regardless of size, companies are looking for ways to comprehensively and effortlessly automate the process of fulfilling data subject requests to bring down these costs. The Market Guide also acknowledges that “inefficient handling of SRRs and immature privacy user experience (UX) can undo the work of millions of dollars spent developing positive customer sentiment.”

From mid-market companies to the world’s largest enterprises, DataGrail’s rapidly growing client base consists of organizations that depend on the platform to help effectively manage massive amounts of personal data. Leaders like Salesforce, New Balance, Instacart, Skillshare and MyFitnessPal choose DataGrail as their solution to build trust with consumers and stay on the right side of an expanding list of data privacy regulations. To enable more enterprise companies to make privacy their competitive advantage, DataGrail is delivering on its vision to build a comprehensive Privacy Control Center™. This hub empowers privacy, legal, security and executive teams to run impactful privacy programs and understand their real-time risk, creating a flywheel of brand trust that increases revenue. DataGrail’s Risk Monitor product surfaces risks and makes it easier for privacy teams to communicate privacy-related tasks. Risk Monitor reduces day-to-day user workload and evangelizes good privacy practices across companies by unpacking the legalese behind data privacy initiatives when filling out risk assessments like DPIAs, PIAs or any third-party assessments.

The best companies know that people buy from brands they trust and understand privacy’s role in building that trust. However, even the most well-intentioned companies are unsure about where all of their data lives and how to fulfill customer requests efficiently to avoid negative business impacts. Privacy regulations like GDPR and CPRA are often vague and hard to understand. Because personal data is scattered across hundreds of systems that weren’t designed with privacy in mind, these complex regulations make it difficult for organizations to collaborate with colleagues who have less knowledge about the laws and their requirements. DataGrail helps ease this problem by automating privacy and making it easy for companies to comply. With more than 2,000 connections, DataGrail’s Integration Network is the most comprehensive in the industry and does the heavy lifting for companies to connect all systems where personal data lives.

“At DataGrail, we have a proven track record of helping customers like NETGEAR, HubSpot, Overstock, WWE, Okta, Databricks and others build robust, automated privacy programs,” said Daniel Barber, CEO and co-founder of DataGrail. “Through the DataGrail Integration Network, we directly access data sources to ensure we can securely and comprehensively process high volumes of requests without creating a lot of work for privacy managers.”

The Market Guide for Subject Rights Request Automation is available for complimentary download here.

Learn how DataGrail helps brands eliminate risky business practices and build customer trust.

*Gartner Market Guide for Subject Rights Request Automation, Nader Heinen, Bart Willemsen, Bernard Woo, April 11, 2023

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About DataGrail

DataGrail is the Privacy Control Center modern brands rely on to build customer trust and outsmart business risk. Security, legal, and executive teams use DataGrail to automate privacy workflows and support compliance with regulations like GDPR, CCPA, and CPRA. With 2,000+ pre-built connections for popular apps and infrastructure, DataGrail offers continuous system detection, responsible data discovery, guided privacy assessments, and automated data subject request (DSR) fulfillment to power the world's most trusted businesses. DataGrail services millions of consumers through companies like Amazon, Salesforce, Overstock, Instacart, and New Balance, and is a G2 leader. DataGrail is backed by leading VCs and strategic investors, including Third Point Ventures, Felicis Ventures, Next47, Cloud Apps Capital Partners, Operator Collective, HubSpot, Okta Ventures, and American Express Ventures. Visit or follow DataGrail on LinkedIn and Twitter to learn more.


Stephanie Gnibus
GMK Communications for DataGrail