Big Blue Swim School Announces New Pool Design, Transporting Kids into an Imaginative World Immersed in Water

Three New Pools Open Featuring the New Design

CHICAGO--(BUSINESS WIRE)--Big Blue Swim School, one of the country’s fastest-growing franchises in the $3 billion learn-to-swim industry, announces today the launch of its new pool design meant to embody the inherent joy a child feels when reaching new heights. Big Blue’s philosophy focuses on the idea that the best way for a child to learn how to swim safely is by swimming longer distances every lesson, and this thinking plays out in the design throughout the building.

The design features an array of character illustrations meant to visually depict the levels each child attains through their swim lesson progress, with playful expressions to encompass the many personalities of Big Blue’s students. These characters are set amongst illustrated murals filled with colorful aquatic elements to create fun and engaging scenes throughout the building.

“We wanted to create a welcoming and child-centered environment with this design,” states Chris DeJong, Founder and President of Big Blue Swim School. “Most importantly, we wanted to create an immediate feeling of comfort for both our students and their parents because we know a warm and friendly environment, along with a warm and friendly teacher, make our pools a place that children look forward to visiting. For many children, water can be frightening, and we hope the colorful and engaging design makes them feel at home and opens their eyes to the world of possibilities that learning to swim will bring.”

About the Design

Inside the facility, kids and parents will find an expansive pool heated with 90-degree water and surrounded by murals featuring Big Blue’s new characters and illustrations. Parents are welcomed into the parent viewing area where fall-resistant anti-microbial carpet, comfortable chairs and complimentary WiFi provide a place where parents can play a role in their child’s swimming progress.

Location Search

Big Blue sources Class A real estate to build pools and utilizes a data-driven real estate selection process to find sites that fit into a family’s weekly routine. The brand is excited to announce that the new store design is ready for franchising in Portland, Seattle, San Francisco, San Jose, Kansas City, Cleveland, Columbus, Cincinnati, Birmingham, Dallas, Long Island and New York City.

To learn more about Big Blue Swim School, visit https://bigblueswimschool.com

To view images of the new pool design, visit https://bit.ly/3IP73IB

ABOUT BIG BLUE

Big Blue Swim School is one of the nation’s fastest-growing swim school franchises, offering best-in-class swim lessons for kids ages three months to 12 years. The franchise was founded in 2009 by competitive swimmer Chris DeJong, and with support from Level 5 Capital Partners, now has 18 pools open across ten states. Big Blue continues to grow through franchising and plans to have a minimum of 260 pools sold by the end of 2023. Big Blue Swim School’s real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its unparalleled consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit http://YourBigMomentStartsHere.com.