Genestra Brands® Helps Raise Awareness of Gut Health with ‘Gut Check’ Campaign

Genestra Brands® rolls out educational video series featuring content surrounding probiotics and its HMF Probiotics line.

TORONTO--(BUSINESS WIRE)--Professional-grade nutritional supplements company, Genestra Brands®, has revealed Gut Check, a campaign aimed at educating consumers about gut health in an approachable way and introduces them to Genestra’s HMF® (Human MicroFlora) probiotics; a line of evidence-based, professional-grade probiotics designed to promote and restore a healthy intestinal flora.

Gut Check features a video series led by Genestra Brands® host and Wellness Expert Sonia Jhas. Sonia sits down with a group of individuals to discuss their experience with gut health and probiotics, examining how Genestra’s wide range of probiotics support individuals in different stages of life. The campaign uncovers myths and misconceptions around probiotics, providing digestible insights and answers to common questions like “Who should take probiotics and why?” or “Should my child be taking probiotics?”

Dr. Nigel Plummer, a globally recognized authority on probiotics and a key specialist in research and development for the Genestra Brands® probiotic line, notes, “Genestra’s HMF line of probiotics promote good gastrointestinal health and relieves some common symptoms such as gas and bloating. They deliver many benefits to our overall health and well-being. The microbiome is hugely important in maintaining our immune system (health). Eighty percent of the body's immune system is in the gut, and the microbiome constantly ‘primes’ it to act more quickly and effectively — not just in the gut but throughout the body. In fact, the more we look in terms of roles that the microbiome plays in maintaining our health the more we find — it’s quite amazing.”

Genestra Brands® Human MicroFlora (HMF) probiotics incorporate safe and effective strains reflecting the latest evidence-based research from human trials, providing physicians and healthcare professionals a comprehensive range for individualized or condition-specific treatment. They come in a variety of formulations and formats for adults and children to help control gut health issues and maintain a healthy intestinal balance. For example, Genestra Brands® HMF IBS Relief has been clinically proven to be effective at relieving common symptoms of IBS, such as bloating and days with pain. Other products in the line include HMF Child, HMF Metabolic, HMF Fit For School, HMF Women’s Daily, HMF Hair and Scalp and HMF Immune, to name a few.

Assets for the campaign including the video series can be found here and additional information about Genestra’s HMF probiotics line can be found at genestragutcheck.ca.

The HMF probiotics line and other Genestra Brands® products are available through authorized retail partners, including Amazon.ca, Well.ca and select health food stores, or sold directly through many physicians and healthcare practitioners.

About Genestra Brands® (GenestraBrands.ca):

For over 30 years Genestra Brands® has supported individualized treatment plans with 350+ professional-grade products in a variety of formats, proven safe, effective, and reliable.

Genestra values the importance of well-sourced ingredients and careful formulation, consciously ensuring their products are backed by clinical or traditional evidence. They care about their customers and believe in the production of targeted products that make a positive difference in the health of those who choose them. Genestra Brands® is headquartered in Richmond Hill, ON, Canada. For additional information, please visit atriumpro.ca.