MSA and EAP Industry Leader Achieved 57% Reduction in Financial Stress

ROSEVILLE, Calif.--()--With inflation looming at 9%, employees' financial stress is at an all-time high. After the first year of improving the financial wellness benefit for all 5 million US employees in the book of business of a preeminent EAP industry leader, MSA (My Secure Advantage) dramatically reduced financial stress by 57%. MSA and its EAP partner also achieved the following:

  • 190% increase in participants using one or more program elements
  • 143% increase in participants scheduling multiple coaching sessions
  • 26% increase in participants working with a Money Coach
  • 1.6 hours of weekly productivity improvement
  • 26% health improvement
  • 88 Net Promoter Score (NPS)

“We are extraordinarily proud of these results,” Brad Barron, MSA’s Founder and CEO, shared. “For nearly a decade, we have been achieving results like these with our direct-to-employer clients, and it is spectacular to see one of our EAP partners improve their benefit and achieve similar results.”

MSA has been serving the behavioral health and EAP industry for over 35 years and prides itself in accelerating innovation for its partners in times of need. “MSA stepped up in a huge way to help our members during COVID, and it did the same during these trying economic times,” indicated a senior executive for the EAP.

About My Secure Advantage

For decades, My Secure Advantage (MSA) has been reducing financial stress and improving the financial health of the communities under its care. Serving over 32 million members and over 15,000 employers, MSA is known for achieving world-class outcomes for its clients and members. MSA’s solutions are rooted in behavioral science and include the following:

  • Personalized money coaching without product sales
  • Robust digital platform with proprietary content and tools
  • On-site and virtual group education events on nearly every personal financial topic

To learn more, visit


Adam Weliver
Chief Growth Officer