505 Southwestern Announces Launch of New Line of Queso Featuring Hatch Valley Green Chile

The reformulated recipe uses high quality ingredients and is only national brand queso to feature green chile from the famous Hatch Valley

ALBUQUERQUE, N.M. & GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--505 Southwestern® (505SW™), the country’s leading Hatch Valley flame roasted green chile brand, is thrilled to introduce its new line of queso made from high quality ingredients that will be the first and only national brand to feature green chile from the Hatch Valley in the recipe. The Hatch Valley green chile queso will bring 505’s signature bold flavors to the sauce and is the perfect queso for tortilla chips, hot dogs, nachos and more.

“For 25 years 505SW has been committed to creating the highest quality products using the best and most simple ingredients from the Hatch Valley, New Mexico. Now we are excited to bring this level of quality to our queso,” said Sam Carson, President of 505SW. “Why settle for less? You deserve 505 Southwestern Queso, because it’s the only national brand made with authentic Hatch Valley Green Chile! 505SW Queso is an amazing cheese sauce and it’s evident in the flavor, texture and quality of the product. Reward your taste buds!”

Additional ingredients in the queso include Monterey Jack cheese, jalapeños, Hatch Valley green chile and tomatoes. The new line of queso is sold in 12-ounce glass jars and will be available throughout the Western United States and select markets nationwide in a variety of grocers including Walmart, Safeway, Albertsons, Bashas’ and Kroger.

505SW started in 1997 when Albuquerque resident Roy Solomon began bottling and selling his unique recipes for green chile sauce and salsa. Honoring his local area code to develop the brand, Solomon’s “magic ingredient” was fire-roasted, Hatch Valley green chiles. With humble beginnings as a local favorite, the brand has grown today to become the largest nationally distributed jarred green chile sauce brand. 505SW is sold in every US state and internationally. 505SW’s parent company, Flagship Food Group, operates multiple facilities in New Mexico throughout the state and created the 505SW – New Mexico True Scholars program in 2017 to support local New Mexico high school students interested in studying agriculture in college.

For more information about 505SW and the 25 Years of Flavor event, visit www.505southwestern.com.

About 505 Southwestern®
505 Southwestern®, together with its family of brands and affiliates, is one of the leading premium green chile-based products companies in the country. The brand’s core lineup of shelf stable, premium New Mexico salsas, sauces, and flame roasted green chile is the fastest growing of its kind in the USA and is currently sold from London to Los Angeles. The brand’s portfolio also includes queso as well as frozen stews and diced green chile. 505 Southwestern® has a commitment to giving back and formed the 505 Southwestern®-New Mexico True Scholars program in conjunction with the State of New Mexico to support a future generation of farmers through its scholarship program. The company is based near Denver with its manufacturing headquarters in New Mexico.