Affluent Consumer Tracking Study: What Products and Brands Luxury Consumers are Buying and How Much they Spend on Luxuries - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Affluent Consumer Tracking Study" newsletter has been added to ResearchAndMarkets.com's offering.

A quarterly report about what products and brands luxury consumers are buying and how much they spend on luxuries

In today's hyper-competitive environment, market research is not an option; it is a necessity. Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing preferences in their affluent consumer market.

They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. Unity Marketing's Affluent Consumer Tracking Study (previously call the Luxury Consumer Tracking Service) is designed for marketers who need to understand the mindset, purchase behavior and psychology of the affluent consumer segment.

Launched in January 2004, and every three months thereafter, Measure the pulse of the affluent consumers in a longitudinal survey of 1,250+ affluent consumer households. Each quarter ACTS reports what luxuries they bought during the past quarter, how much they spent, where they bought, the luxury brands they became aware of and used, and how they felt about their current and prospective financial status.

Based upon the results of the survey, Unity Marketing also publishes a Luxury Consumption Index (LCI) which tracks how luxury consumers feel and helps marketers anticipate consumers spending in the coming quarters. As a marketer, you look for competitive advantage. What you really need is a look over the horizon, a way to predict economic ups and downs before they occur and before your competition knows to react.

Track future shifts in the luxury market before they actually impact your business

Luxury tracking gives luxury marketers the ability to track the ups and downs in the market in real-time and discover how their target market feels about their luxury spending over the next three months. In addition to the four quarterly tracking studies, marketers also receive a year-end summary of luxury consumers. purchases and spending on four categories of the luxury market, including home luxuries, personal luxuries, automobiles and experiential luxuries.

The Affluent Consumer Tracking Study is a cost-effective way for consumer marketers to monitor their brand awareness and usage among their target market. With this data, they can hold their advertising agencies accountable for producing results among the affluent target market.

ACTS gives marketers the data they need to predict changing patterns of affluent shopping consumer behavior before it occurs, so they are ready with new products and marketing initiatives before the changes and shifts in consumer behavior start to gain traction.

The Luxury Consumer Tracking Service is a vital tool to gain more insight and understanding about the luxury market from one of the nation's foremost experts on the mindset of the luxury consumer, Pam Danziger, president of Unity Marketing.

For more information about this newsletter visit https://www.researchandmarkets.com/r/isx3vm