Global Experiential Agency BRC Imagination Arts Announces Expansion of Leadership Team

Kat Reinbold, Alicia Hungerford and Alyssa Damminger Appointed to Leadership Team; Galeit Desiderio Joins as Design Studio Manager

BURBANK, Calif.--(BUSINESS WIRE)--To support continued growth, BRC Imagination Arts (BRC), the global experience strategy, design and production agency, has officially announced the addition of three senior leadership steering committee members and a design studio manager. In preparation of new brand, cultural and museum destination projects, BRC is also moving its headquarters for the first time in over 20 years, to 3400 W. Olive Ave. Ste 220, Burbank, CA 91505.

The expansion to BRC’s steering committee includes:

Kathleen “Kat” Reinbold, a creative producer who has worked on BRC projects since 2013. She received her B.A. in English Language and Literature, Communication Studies & Theatre and French from South Dakota State University, where she also received her M.A. in Medieval Literature & Languages. She also has M.F.A.s in Producing & Production Management from the California Institute of the Arts. Kat has developed and produced a wide variety of projects from museums to brand experiences to cultural attractions throughout the United States, Europe, the Middle East, and Asia. Her current projects include ongoing work with the Rock and Roll Hall of Fame in Cleveland, Ohio, and multiple distilleries across the Kentucky Bourbon Trail.

Alicia Hungerford, who has worked at BRC for over seven years, is a creative producer who came to BRC with degrees in public relations, integrated marketing, and history from Gonzaga University. She offers a sharp focus on strategy and execution which she combines with an ability to foster relationships with both her team and project partners. Her portfolio of work includes Johnnie Walker Princes Street and the redevelopment of distillery brand homes across Scotland.

Alyssa Damminger is a producer whose work touches every aspect of design and production, including architectural coordination, design management, and brand engagement. She received her BFA in Creative Producing and Management, and Experience Design from California Institute of the Arts. She recently wrapped work across Diageo’s Destination Scotland brand home investment and is working on new brand experiences across Europe.

Kat, Alicia and Alyssa join other BRC steering committee members:

• Bob Rogers, Founder and CEO
• Christian Lachel, Chief Creative Officer
• Tom Seib, Chief Financial Officer
• Carmel Lewis, Executive Producer and Executive Vice President
• Marci Carlin, Executive Producer and Vice President
• Donna Davidson, Executive Project Director
• Edward Hodge, Creative Director and Vice President
• Brad Shelton, Creative Director and Vice President
• Matthew Solari, Creative Director and Vice President
• Maya Guice, Marketing Director
• Tom Seib, Chief Financial Officer

“Since the start of BRC, we have worked tirelessly to build a team filled with an incredible set of skills that align with our core values, and who excel in strategic brand and cultural storytelling,” said Christian Lachel, Chief Creative Officer at BRC Imagination Arts. “Not only does the expanded and more diverse leadership team embody this, it also brings a critical perspective to our role in the industry.”

Additionally, Galeit Desiderio joins the BRC team as design studio manager, overseeing and facilitating the needs of all design and creative staff. Galeit brings with her a wealth of diverse career experience within the worlds of television, film and multimedia production. Galeit has worked with and for many notable clients and companies, including Warner Bros. Studios, Conan O’ Brien, and various cultural institutions. She holds a Bachelor of Arts in Theatre from Ithaca College and is also a seasoned wellness educator and leader.

“We’re constantly working to adapt our team and the experiential business to an ever-evolving world,” said Lachel. “And we believe each individual’s unique background lends to the continued success of our company, contributing to our compassion, creativity and ability to understand and serve communities around the globe.”

To learn more about BRC Imagination Arts, visit brcweb.com. For headshots of steering committee members, see here.

For all media inquiries and/or interview requests, please contact Meg Spenchian at [e-mail].

ABOUT BRC IMAGINATION ARTS

BRC Imagination Arts is a global strategy, design, and production company that translates brand and cultural stories into transformative, human experiences. For 40 years, BRC has stood on the front lines, helping brand homes, cultural attractions, and museums build more meaningful, enduring relationships with audiences around the globe.

BRC’s unique body of work has earned over 500 awards for some of the most respected and acclaimed brand destinations in the world including Johnnie Walker Princes Street, the Grand Ole Opry, Las Vegas Raiders Allegiant Stadium Tours, Jameson Distillery Bow St., the Rock and Roll Hall of Fame, The Henry Ford, Guinness Storehouse, World of Coca-Cola, Lincoln Presidential Library and Museum, NASA Kennedy Space Center and more.