NERD™ Expands Texas Market as Product Demand Continues to Grow Rapidly

NERD™ Focus, the original Think Drink to improve mental acuity, is expanding its Texas market – now available in over 1,500 retail locations

FREEHOLD, N.J.--(BUSINESS WIRE)--Beverage USA, a leading focus beverage company, today announces the availability of its flagship product Nerd Focus™ in over 1,500 Texas locations with successful rollouts in the Austin, Houston, and Dallas-Fort Worth markets. The recent expansion was bolstered by the company’s recent partnership with H-E-B and comes on the heels of rapid growth in the San Antonio market where the product was originally launched.

“We’re super excited about the success we’ve had in growing the brand in Texas,” said BevUSA Co-Founder, Rocco LaVista. “Nerd Focus was born in Texas so we felt that it was important to increase the footprint throughout the state. We’re going to follow the same successful marketing plan that we implemented in San Antonio to help penetrate these new markets.”

In addition to H-E-B, the products continue to be available in over 1,000 retail locations in Texas including 7-11 and Buc-ee’s. “Not only are we super excited about our rapidly growing customer base, but we have secured distribution agreements with some of the biggest and best companies in the business that will allow us to further facilitate this growth and take Nerd Focus to the next level,” said LaVista. The products are also available online through the company’s own NerdFocus.com website as well as on goPuff, Amazon and Walmart, to further serve its growing consumer base.

With powerful nootropics and performance-boosting nutrients, Nerd Focus™ is the world’s first “Think Drink” – the first beverage of its kind formulated to increase clarity and concentration, boost memory and cognition and support overall brain health.

The focus drink is available in Green Original and Blue Zero Calorie offering consumers a smarter and safer alternative to energy drinks with a refreshing citrus taste packed with vitamins and natural ingredients. The proprietary formula aims to aid mental acuity for those that need it most, such as: college students, health care workers, gamers, professional drivers and many others.

About NERD™:

In 2006, a student at the University of Texas at San Antonio on the path to med school witnessed his colleagues rely on highly caffeinated energy drinks with potentially dangerous ingredients to increase mental stamina and focus. With the help of his professors, they created a “Think Drink” and within weeks, had students lining up outside of his campus apartment to purchase his new drink – NERD Focus. NERD™ became established and began selling on college campuses in Texas directly to students, building a grassroots network of distributors and fans. After creating a very loyal following at Texas universities and local retailers, NERD™ was acquired by Beverage USA in 2020 to invest into scaling the beverage brand nationwide.