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New Steak Butter Bacon Cheeseburger Brings Steakhouse Flavor to SONIC Drive-Ins

Available for a limited time, starting October 24th for SONIC App users

OKLAHOMA CITY--(BUSINESS WIRE)--SONIC® Drive-In is elevating its burger experience once again with the new Steak Butter Bacon Cheeseburger that offers the rich and smokey flavor you’d expect to find in a steakhouse in a decadent cheeseburger. This craveable new burger is available at SONIC locations nationwide starting October 31, though SONIC App users can enjoy an early preview beginning October 24.*

Steakhouses use seasoned butters to bathe steaks in delectable flavor, and now guests can enjoy the same savory taste in a cheeseburger. The new Steak Butter Bacon Cheeseburger features a 100% pure beef patty, dolloped with a rich and creamy butter infused with savory steakhouse seasonings, layered with two slices of American cheese, crispy bacon, grilled onions, mayo, and served on a toasted bakery bun.

“SONIC is known for our ongoing menu innovation and totally craveable cheeseburger offerings, and the new Steak Butter Bacon Cheeseburger brings all of the elevated flavor you’d expect from an upscale steakhouse to the drive-in,” said Mackenzie Gibson, Vice President of Culinary & Menu Innovation at SONIC. “When crafting this cheeseburger, our culinary team created a steak-seasoned butter that’s melted on the burger patty itself with a mixture of garlic, black pepper, red pepper and dill, resulting in an indulgent cheeseburger you can’t find at other quick-service restaurants.”

Guests looking to add even more flavor to their order can try the limited-time Fried Cookie Dough Bites a la Mode or Broccoli Cheddar Tots. They can also use the SONIC App to personalize their menu favorites with ease, pay ahead of their visit, and take advantage of valuable savings. Members can enjoy half-price drinks and slushes any time they order in the App,** half-price SONIC Cheeseburgers on Tuesday nights,*** and exclusive monthly rewards and offers. The Steak Butter Bacon Cheeseburger is available through December 25, while supplies last.

* Mobile ordering and Order Ahead available only at select locations; hours may vary.
** Get half-price Drinks and Slushes every time you order online or in the SONIC App as a registered user. Add-ins cost extra. Excludes Mini size, Coffee, Cold Brew Iced Coffee, Combos and Wacky Pack® Kids Meals. Discount based on menu price; limited time only.
*** Get half-price SONIC Cheeseburgers on Tuesdays after 5pm when you order online or in the SONIC App as a registered user. Includes single-patty SONIC Cheeseburgers (approx. ¼ lb. precooked) only. Discount based on menu price; add-ons cost extra. Not good with Combos, delivery or any other offers.

About SONIC® Drive-In
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Served by the brand’s iconic Carhops, the drive-in’s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. SONIC is part of the Inspire Brands family of restaurants. For more information, visit SonicDriveIn.com and InspireBrands.com.

Contacts

Media Contact
Tatiana Cruz
201-966-0078
tatiana.cruz@mslgroup.com

SONIC® Drive-In


Release Versions

Contacts

Media Contact
Tatiana Cruz
201-966-0078
tatiana.cruz@mslgroup.com

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