Mobile Value Added Services Global Market Report 2022: Long-term Forecasts to 2026 & 2031 Featuring Apple, Onmobile Global, Google, AT&T, and Vodafone - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Mobile Value Added Services Global Market Report 2022" report has been added to ResearchAndMarkets.com's offering.

The global mobile value-added services market is expected to grow from $708.84 billion in 2021 to $803.00 billion in 2022 at a compound annual growth rate (CAGR) of 13.28%. The mobile value-added services market is expected to grow to $1326.26 billion in 2026 at a compound annual growth rate (CAGR) of 13.36%.

North America was the largest region in the mobile value-added services market in 2021 and is expected to be the fastest-growing region in the forecast period.

The increase in smartphone customers globally is driving the growth of the mobile value-added services market. The demand for smartphones is increasing due to growing internet penetration, rising income levels, rising subscriptions to social media, improved communication needs, and others. During the Covid-19 pandemic, the usage of smartphones dramatically increased due to long quarantine periods and work-from-home scenarios.

This increase in smartphone customers will drive demand for mobile value-added services as smartphones need these services to provide customers with the necessary facilities such as messaging, communication, entertainment, e-commerce, and others. For instance, according to the survey of smartphone ownership commissioned by a nonpartisan American think tank, the Pew Research Center, the share of Americans that own a smartphone increased from 81% in February 2019 to 85% in February 2021, which was just 35% a decade ago (in 2011).

In addition, according to the India Brand Equity Foundation (IBEF), the Indian smartphone market observed a 10-fold expansion from 14.5 million smartphone shipments in 2011 to 150 million in 2020. Thus, the increase in smartphone customers globally will propel the growth of the mobile value-added services market.

Strategic partnership is a key trend in the mobile value-added services market. Key companies are focusing on strategic partnerships to leverage each other's expertise, technology, and resources to offer new and enhanced mobile value-added services to customers. These partnerships also help companies to expand in new markets and scale up the business.

For instance, in December 2020, Vodafone Business, a UK-based technology communications company (part of Vodafone Group Plc), and Ring Central Inc, a US-based company that provides businesses with different cloud-based business communications solutions announced a partnership to offer new cloud-based communications services.

This partnership aims to develop a new co-branded, cloud-based service that will serve as the primary Unified Communications as a Service (UCaaS) solution for Vodafone Business and provide Contact Center as a Service (CCaaS) to Vodafone Business clients.

The platform will provide flexible, easy-to-use, and secure services by combining Vodafone Business' mobile-first strategy, a worldwide brand, reach, and scale with RingCentral's extensive UCaaS and CCaaS experience. As part of the agreement, Vodafone Business will offer value-added services in migration, adoption, and integration to make customers take full benefit of the platform.

In June 2020, Sinch AB, a Sweden-based cloud communications company acquired ACL Mobile Limited for around $67.70 million (INR 5,350 million). Through this acquisition, Sinch will achieve essential scale in India, the world's second-largest mobile market.

It will add clients, experience, and technology as well as enhance its global messaging product for discriminating enterprises with global demands. ACL Mobile Limited is an India-based telecommunications company that provides a communications platform for SMS, phone, e-mail, WhatsApp, and alerts.

The mobile value-added services market consists of sales of mobile value-added services by entities (organizations, sole traders, and partnerships) that refer to services provided to customers by telecommunication operators. These services go beyond the basics of SMS, data, and voicemail to include e-commerce, entertainment, sports, astrology, and others, either for free or a charge.

Major players in the mobile value-added services market are

• Apple
• Onmobile Global Limited
• Google
• AT&T
• Vodafone
• Comverse
• Inmobi
• Mahindra Comviva
• Singtel
• MyRepublic Limited
• Reliance Industries Ltd
• Telkom SA SOC Limited
• Verizon Communications Inc
• Huawei Investment & Holding Co Ltd
• ZTE Corporation

Key Topics Covered:

1. Executive Summary

2. Mobile Value Added Services Market Characteristics

3. Mobile Value Added Services Market Trends And Strategies

4. Impact Of COVID-19 On Mobile Value Added Services

5. Mobile Value Added Services Market Size And Growth

5.1. Global Mobile Value Added Services Historic Market, 2016-2021, $ Billion

5.1.1. Drivers Of The Market

5.1.2. Restraints On The Market

5.2. Global Mobile Value Added Services Forecast Market, 2021-2026F, 2031F, $ Billion

5.2.1. Drivers Of The Market

5.2.2. Restraints On the Market

6. Mobile Value Added Services Market Segmentation

6.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

• Mobile Advertising
• Location-Based Services
• Mobile Infotainment
• Mobile Email & IM
• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Mobile Money
• Others

6.2. Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

• Google Play
• App Store (iOS)
• Others

6.3. Global Mobile Value Added Services Market, Segmentation End-user, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

• Individual
• Enterprise

7. Mobile Value Added Services Market Regional And Country Analysis

7.1. Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

7.2. Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

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