-

Cookies SF Opens Five-Story Retail, Education, Cultural Hub in Heart of New York City on October 30, 2022

Herald Square Location will Showcase Cookies SF Clothing & Accessories, Cookies CBD Products

NEW YORK--(BUSINESS WIRE)--New York’s historic Herald Square is poised to grow even livelier as international clothing brand Cookies SF announces the opening of a monumental retail store and future location of a world-class cannabis career training facility—bringing industry and community awareness to the cultural capital of the world. As the first Cookies SF location in New York, the five-story retail storefront located at 958 6th Ave. will offer the brand's highly sought-after apparel and accessories, along with a variety of CBD products crafted from Cookies’ signature cultivars. The company also plans to utilize some of the space as an education hub in partnership with local colleges.

“This is a huge move for Cookies SF and solidifies us as one of the most recognized streetwear brands in the world. This location is iconic for so many reasons,” said Berner, Co-Founder and CEO of Cookies SF. “We plan on doing some incredible things in this location and can’t thank our partners enough. We’ve hired some really cool employees and plan on bringing big vibes to the big apple on 10/30.”

Centrally located in the heart of New York City, Herald Square is known as a travel hub for millions of New Yorkers and visitors from around the world. The local and tourist hot spot will now host Cookies SF among its myriad of successful commercial enterprises, sitting directly across from Macy’s famous flagship store where its annual Thanksgiving Day Parade extravaganza takes place.

Painted an eye-catching Cookies’ blue, the new Midtown Manhattan location will be home to exclusive Cookies SF clothing—including local reserve merchandise specific to New York—and will debut an exclusive Gotti collaboration, which will be available on opening day. The outpost will boast five floors in the iconic 1920s-era building, each of them commanding 1,200 square feet. The first two floors welcome customers to wander and shop for iconic Cookies SF streetwear, with store management occupying the third floor and future plans to host cannabis educational classes on the fourth and fifth floors.

Cookies U, which offers free training and education programs for students qualifying under social equity criteria, anticipates partnering with local colleges to build curriculum aimed at training and shaping the next generation of professionals in the fastest-growing industry in the United States.

To celebrate the grand opening on Sunday, Oct. 30, Cookies SF will host a ribbon cutting ceremony at 11:45 a.m. followed by a meet-and-greet with Berner from 12 p.m. to 5 p.m. Those interested in attending and browsing the store’s iconic offerings on opening day may do so by signing up here.

Cookies SF in Herald Square will be open seven days a week—10 a.m. to 8 p.m. Learn more at cookies.co.

About Cookies SF

Cookies SF is the brainchild of Bay Area recording artist and entrepreneur Berner. Cookies SF was first featured in Berner’s 2011 “Yoko” music video, featuring Chris Brown, Wiz Khalifa and Big Krit. Since its inception as a grassroots expression of creativity, Cookies SF has grown from a small mom-and-pop Bay Area brand cultivated in the streets of San Francisco, to an internationally recognized underground player within the world of fashion, cannabis, sports and music. To learn more about Cookies SF, visit cookiessf.com

Contacts

Martha N. Marshall
Grasslands: A Journalism-Minded Agency
martha@mygrasslands.com
703-474-1420

Cookies SF


Release Versions

Contacts

Martha N. Marshall
Grasslands: A Journalism-Minded Agency
martha@mygrasslands.com
703-474-1420

More News From Cookies SF

Cookies Launches Dispensary in New Buffalo, Michigan, With Grand Opening Featuring Berner, Promos and Giveaways

NEW BUFFALO, Mich.--(BUSINESS WIRE)--International cannabis lifestyle brand Cookies Michigan is relaunching under new ownership with the opening of a new retail location in New Buffalo on Oct. 11, marking a powerful commitment to the local cannabis community. This opening of this location is the result of a strategic move between Cookies and a new management team, whose established connection to Michigan and extensive distribution network created the perfect collaboration between brands to push...

Cannabis Lifestyle Brand Cookies Expands to the Caribbean, Opening First Retail Store in Jamaica

SAN FRANCISCO--(BUSINESS WIRE)--International cannabis lifestyle brand Cookies is opening its first retail store in Jamaica on August 5, 2025, marking a major milestone in the company’s global expansion. Located on the iconic Hip Strip in the heart of Montego Bay, the flagship store will offer Cookies’ exclusive lineup of premium wellness products, beverages, and functional mushroom blends, as well as Cookies apparel and lifestyle goods. This opening brings the legendary California-born brand t...

Cookies, CKS Distro and LTNC Launch Ready-to-Drink Tequila Brand “Adios” Featuring Premium Casa Rica Tequila in Four Bold Flavors

SAN FRANCISCO--(BUSINESS WIRE)--International lifestyle and cannabis brand Cookies is expanding into the spirits category with the launch of Adios, a ready-to-drink (RTD) all natural beverage line crafted with ultra-premium tequila from Casa Rica and real fruit juice. These bold, flavorful beverages will blend Cookies’ signature flair and unmatchable quality with authentic Mexican tequila to deliver a refreshingly easy-to-drink cocktail for summer. The move into spirits was a natural choice for...
Back to Newsroom