Cabana Announces Plans to Expand into Austin Market in Partnership with Local Hospitality Experts, New Waterloo

The Two Companies Unveil a Partnership that will Bring Modern, Mobile Hospitality to Austin, Texas

AUSTIN, Texas--(BUSINESS WIRE)--Cabana, the modern, mobile hospitality company with a fleet of high quality, high-tech campervans, today unveiled Austin, Texas as its next major market launch, with bookings set to formally open early next year. Cabana’s Austin debut demonstrates momentous growth as the organization’s fourth U.S. market, with established operations in Los Angeles and Seattle, as well as San Francisco, which the company announced earlier this year. Austin marks one of several U.S. expansions Cabana plans to introduce over the course of 2023.

In conjunction with the upcoming launch, Cabana also announced a new partnership with Austin-based hospitality company, New Waterloo. Leaning on New Waterloo's local expertise and 13 years in hospitality management––while leveraging Cabana's combination of technology and passion for exploration––the two organizations are excited to bring this unique travel experience to Austin residents.

“Texas is chock full of unexplored and underrated gems waiting to be discovered,” said Cabana CEO and founder, Scott Kubly. “Whether you’re camping in Big Bend National Park or touring the wineries of Texas’ Hill Country, Cabana’s mission has always been to create the most seamless travel experience imaginable. We’re delighted to be partnering with New Waterloo to make this a possibility for Texans and those visiting the Austin area. Through our trip planning capabilities and easy-to-use technology, we’re eager to see how Austinites explore with Cabana.”

New Waterloo will manage day-to-day operations on-site and Austin locals can anticipate travel-inspired events and pop-ups as part of the ongoing collaboration.

Nearly 80% of Americans planned to take a road trip this summer, and Cabana’s numbers further this point, with 25K nights booked over the last two years. As desire for hassle-free travel options increases, Cabana will offer complimentary, contactless trip planning to those road-tripping out of Austin, complete with campsite reservations and experience recommendations. Anticipated top trip requests include Big Bend National Park and West Texas, the Hill Country, tailgating, and Texas’ beaches.

To celebrate the launch, Cabana will be hosting a pop-up in the Artist Lounge at Austin City Limits across both weekends of the event (Oct. 7 – 9; 14 – 16). Interested guests can also join the waitlist to be the first to know about trip availability at cabana.life/austin.

About Cabana

Cabana is a modern, mobile hospitality company with a fleet of high quality, high-tech cabanas (camper vans), designed to create a seamless, unique, and integrated travel experience. Cabana is revolutionizing the future of connected travel through innovative technology and high-touch trip planning. Combining passion for travel with easy-to-use technology and the most cost-efficient and operationally effective vehicles on the market, Cabana provides travelers with the convenience and technology needed for frictionless travel, empowering the explorer in everyone and creating opportunities for serendipity, wonder, and exploration.