North America Event Apps Market Forecast to 2028: Virtual and Hybrid Events Gaining Momentum and Opportunities for Mexico Hosting International Events - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "North America Event Apps Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Type, Operating System, and End-user" report has been added to ResearchAndMarkets.com's offering.

The North America event apps market is expected to grow from US$ 370.92 million in 2022 to US$ 832.41 million by 2028.; it is estimated to register a CAGR of 14.4% from 2022 to 2028.

Market players in North America provide high-end solutions for easy app creation and customization, allowing simple setup and code customizations. Real-time updates and in-app sponsorships are providing another event revenue stream. Incorporating a city guide, live polls, and gamification for guest engagement and feedback further advances the North America Event Apps market growth.

Changing lifestyle and consumer behavior is a major driving factor for the marketing industry, which, in turn, is boosting the event apps market. Technological advancement is increasing the use of mobile event apps to gain a 360-degree view of the event and manage in-person interactions.

The growing proliferation of smartphones is helping event managers interact with the program activities, chat with each other, and improve their business relations, boosting the North America event apps market growth.

In November 2021, the MMBC and the US Travel Association announced the full integration of the coalition under the US Travel umbrella to strengthen the US events industry. The MMBC and the US Travel Association collaborated to produce meaningful programs highlighting the value of business travel events.

In March 2021, the US government agency and Small Business Administration initiated a US$16 billion federal relief fund for live-event businesses such as music clubs, theatres, museums, and concerts. Applicants were eligible for grants of up to US$ 10 million from the Shuttered Venue Operators Grant fund, as per the economic relief bill.

Live Events Coalition, a non-profit organization in the US, is working to promote face-to-face meetings and encourage alternatives such as video streaming of events to boost the events industry in the post-pandemic era. The COVID-19 aid relief and Economic Security (CARES) Act (2020) passed by Congress is also helping the meeting and event organizers stay afloat through funding programs and assistance.

Government officials are hosting business meets and conferences to attract large investments to propel the regional events industry. For instance, Select USA is an annual investment summit hosted by the government of the US. This is providing strong support for the North America event apps market growth.

Key Insights:

Digitalization has increased the efficiency and cost-effectiveness in every phase of event production in the US and is rising as a substitute for physical meetings, thereby driving the event apps market. The American Society of Association Executives (ASAE) states a critical need for information quantifying the significance of face-to-face meetings and business events to the US economy, thereby highlighting the importance of technology.

Digitalization is paving the way for events and conferences in several end-use verticals, including science, education, government, and health care. Digitalization is helping event planners efficiently host and manage events, conventions, or trade shows that bring new revenue to industries across the country.

Event app providers in the US are also leveraging the benefits of technology to provide high-end meeting solutions. For instance, in January 2022, ON24 released its Go Live app to help marketers stream live video events. Furthermore, digitalization is driving the event apps market by keeping audiences engaged with event and in-session chats, polls, and breakout sessions, providing the ability to track event activity and attendee engagement. It also provides customers with a one-stop platform to drive an interactive, engaging experience that provides opportunities for two-way discussion, networking, and relationship-building.

Based on type, the North America event apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment would hold the largest share in the North America Event Apps market in 2022.

The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. A mobile event app is a strong tool that is shaking up the traditional meeting model by increasing productivity, promoting participation, and lowering expenses by harnessing technology.

For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors lead to the growth of the North America event apps market.

Key Market Dynamics

Market Drivers

• Government Initiatives and Investments
• Impact of Digitalization

Market Restraints

• Complex Regulatory Landscape

Market Opportunities

• Mexico to Host International Events

Future Trends

• Virtual and Hybrid Events

Company Profiles

• Whova
• Cvent Inc.
• Evenium
• Eventbase Technology Inc.
• Livestorm
• Meeting Application
• On24
• Spotme
• Webex Events (Formerly Socio)
• Yapp Inc.

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