-

Italy Mobile Tariffs and Trends Report 2022: Changes in Entry-Level Pricing Since the Launch of Iliad in 2018 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "2022 Tariff Trend Report: the Key Trends in the Italian Mobile Market - Report Finds Changes in Entry-Level Pricing Since the Launch of Iliad in 2018" report has been added to ResearchAndMarkets.com's offering.

According to the Italian telecoms regulator AGCOM, as of the end of 2021, there was 106.2 million human (non-M2M) SIM cards in Italy, representing a 143 percent mobile penetration rate, the market had grown by 2.2 million non-M2M SIMs during the year.

Some 88.7 percent of SIMs are Pre-Pay, the majority of current MNO SIMs are on an auto-pay mechanism (whereby a debit card or credit card is used for payment every 30 days).

A number of mobile sub-brands are active in Italy and were launched in 2018 in response to the launch of the fourth MNO Iliad Mobile at the end of May 2018.

Sub-brands have raised their pricing and are focused on offering discounted rates to attract their direct rivals (such as Iliad or other MVNOs). In general, entry-rates have increased from a low base since the introduction of Iliad, but MNO & MVNO rates at Euro €9 to Euro €10 per month offer large mobile data allowances, typically of 100 GB or above.

There is consolidation rumored in the Italian market. Currently, there are five MNOs (TIM, WindTre, Vodafone, Iliad and Fastweb). There are also a range of MVNOs available including Postemobile (reporting 4.9 million SIMs & fixed line accesses in total for 2021).

Iliad and Apax have sought to acquire Vodafone Italy, which has not agreed to the merger bid but Vodafone has stated that it is still looking to play a role in consolidation.

Key Topics Covered:

  • Introduction
  • Italian MNO Analysis
  • TIM - Changes in the Italian mobile market
  • The use of TIM sub-brands
  • Vodafone - Changes in the Italian mobile market
  • The use of Vodafone sub-brands
  • Wind/Tre - Changes in the Italian mobile market
  • The use of Wind/Tre sub-brands
  • Iliad Mobile - Changes in the Italian mobile market
  • The use of sub-brands
  • Italian MVNOs
  • Conclusions - The key trends in the Italian mobile market

Companies Mentioned

  • CoopVoce (MVNO)
  • Fastweb
  • Ho mobile
  • Iliad Mobile
  • Kena Mobile
  • Postemobile
  • TIM
  • Tiscali
  • Very Mobile
  • Vodafone
  • Wind

For more information about this report visit https://www.researchandmarkets.com/r/mg5iwe

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Industry:

Research and Markets

Release Versions
English

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

More News From Research and Markets

Pharmaceutical Regulatory Affairs in Asia Training Course: Important Aspects of Gaining and Maintaining a Successful Marketing Authorisation (Mar 24th - Mar 26th, 2026) - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Pharmaceutical Regulatory Affairs in Asia Training Course (Mar 24th - Mar 26th, 2026)" training has been added to ResearchAndMarkets.com's offering. The pharmaceutical market in Asia is growing at a rapid pace and presents both opportunities and challenges to those wishing to work in the region. Rather than a single market, Asia is a collection of different markets, each with their own regulatory processes, although harmonisation exists within the ASEAN countries....

European Union Veterinary Pharmacovigilance Introductory Training Course: Practical Guidance and Basic Training for All Those Working in Drug Safety (Mar 9th - Mar 10th, 2026) - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Introduction to Veterinary Pharmacovigilance Training Course (Mar 9th - Mar 10th, 2026)" training has been added to ResearchAndMarkets.com's offering. This two-day event has been designed to provide an essential overview of veterinary pharmacovigilance and will offer practical guidance and basic training for all those working in drug safety in the EU. Our experienced trainer will clarify roles and responsibilities, explain commonly used terminology and take partici...

Pharma and Medical Device Clinical Quality Management Systems Training Course: EMA Guidance on Computerised Systems and ICH GCP R3 Data Governance (Mar 23rd - Mar 24th, 2026) - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Clinical Quality Management Systems Training Course (Mar 23rd - Mar 24th, 2026)" training has been added to ResearchAndMarkets.com's offering. This course will provide essential information and guidance to help you achieve regulatory compliance in this evolving area of clinical quality, including EMA guidance on computerised systems and ICH GCP R3 data governance. With increasing clinical quality standards required by inspectors, there is currently no harmonised re...
Back to Newsroom