LOS ANGELES--(BUSINESS WIRE)--KINLÒ, Naomi Osaka’s functional suncare brand formulated specifically for people with melanated skin, has announced NIL brand partnerships with five collegiate athletes to educate communities of color around the importance of year-round SPF use for melanin-rich skin.
For the inaugural #GlowOutside social campaign, KINLÒ is partnering with five NCAA athletes who all embody the KINLÒ brand values of empowering their communities, celebrating, and embracing diversity, and striving to create a broader positive cultural impact. Athletes include Deja Kelly, University of North Carolina Basketball, Reilyn Turner, UCLA Women’s Soccer, Robert Dillingham, University of Kentucky Basketball, Xolani Hodel, Stanford University Beach Volleyball, and Ziyah Holman, University of Michigan Track & Field.
In their roles as campaign ambassadors, the student-athletes will demonstrate how KINLÒ products can and should be used as protection against sun damage, as well as advocate for preventative suncare and education for people with melanated skin. Products featured in the campaign include KINLÒ’s Golden Rays Sunscreen, Always Golden Daily Moisturizer, Always Golden Body Lotion, Hydrating Golden Mist, and UV Detection Stickers.
“I’m so excited to partner with these amazing student athletes to help spread awareness for our Glow Outside campaign,” says Naomi Osaka, Founder of KINLÒ. “As young, influential voices in the space, they are the perfect fit to help champion such an important initiative and as a brand, we couldn’t be prouder to empower and support NCAA athletes.”
Naomi and KINLÒ aim to empower student-athletes and their communities with the new campaign, while helping to educate and spread awareness to both the student-athletes and their communities alike about the importance of sun protection.
The partnerships come in the wake of the brand’s expansion into retail with Walmart in April, which brought the popular skin protection line to over 2,500 stores across the country.
KINLÒ was formulated in partnership with Dr. Naana Boakye, Dermatology Director for KINLÒ and board certified Dermatologist from the American Academy of Dermatology. KINLÒ is raising awareness and educating people of color on skin cancer, sun damage prevention, and the mortality rate of skin cancer cases within the Black community, as well as amplifying the conversation on accessible suncare products for melanated skin tones.
KINLÒ is functional suncare brand for all people of color that was founded by four-time Grand Slam tennis champion and activist Naomi Osaka in partnership with A-Frame Brands. It is formulated for all melanated skin types and offers an assortment of everyday suncare products to help in protecting and nourishing the skin. The brand pays homage to Naomi’s bicultural heritage in the meaning of the name KINLÒ, with both Kin and Lo meaning ‘gold' in Japanese and Haitian Creole respectively. The concept was born from a public health need, that the sun can have the same damaging effect on melanated skin as it does on fairer skin. In fact, the mortality rate for Black Americans with Melanoma is 3X’s higher than that of white Americans, as it is generally detected at a more advanced stage. KINLÒ not only offers products, but also an opportunity for education and awareness in communities of color where the narrative has often been that melanated skin does not need protection from the sun, which is simply not the case.