Tetra Insights Enables LexisNexis Legal & Professional to Closely Align Product Strategy with Customer Preferences

Qualitative User Insights Platform Enables Global Research Efficiency, Deeper Trend Analysis and Validation of Findings

BOULDER, Colo.--()--Based on three years of usability data, LexisNexis® Legal & Professional credits Tetra Insights’ leading qualitative user insights platform for enabling the organization to closely align its products with the needs and expectations of its customers. Its global team of researchers and product decision-makers leverage the Tetra user insights platform to explore user behaviors, trends and pain points, and to conduct discovery for new product ideas. As a result, LexisNexis aligns its product strategy with user insights to make more informed business decisions with confidence.

A global provider of legal, regulatory, and business information and analytics, LexisNexis Legal & Professional customers include attorneys, law librarians, paralegals and legal assistants, and law students who rely on LexisNexis’ products to conduct crucial research, win cases and manage their work more efficiently. The company employs qualitative user insights to determine if users are fully leveraging the capabilities of existing LexisNexis tools or if customers are using the right products to meet their needs. Qualitative user insights also help LexisNexis determine if a new feature or product is required to address customer needs.

Thom Ferguson, a UX researcher at LexisNexis, said, “The user insights our researchers can gather and present to stakeholders using the Tetra Insights platform informs decision-makers of the reality of the user experience and helps direct product development and design considerations resulting in better quality products that are more readily adopted by our customers.”

Additionally, highlight reels generated with the Tetra platform showcase users’ authentic responses and reactions, which validate researchers’ findings and create empathy among decision-makers. The highlight reels showcase user delight and provide confirmation that the right product decisions were made. The reels also provide a front-row seat to user frustrations, complaints and requests. This level of humanization adds an important layer of impact to user findings when making decisions about product features and functionality.

“In today’s competitive landscape, organizations must go deeper to understand the user experience of the products and services they offer across their global customer base to ensure they are acutely aware of user frustrations and preferences,” said Michael Bamberger, founder and CEO, Tetra Insights. “This embedded level of alignment enables LexisNexis to consistently meet the needs of its customers, which translates into intrinsic customer loyalty and long-term customer success.”

To learn more about LexisNexis’ use of Tetra’s user insights platform, visit https://explore.tetrainsights.com/hubfs/casestudy_lexis_v100.pdf.

About LexisNexis Legal & Professional

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 10,500 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit https://www.lexisnexis.com.

About Tetra Insights

Tetra Insights provides enterprises with authentic user insights to make better business decisions with confidence. Tetra’s qualitative data and research tools enable global design teams to seamlessly align user insights with product strategy to meet customer expectations and gain a competitive edge. Founded in 2018, Tetra Insights is a venture-backed company headquartered in Boulder, Colorado. For more information, visit www.tetrainsights.com/.

Contacts

Michelle Baum
Moxie + Mettle
720-339-6483
michelle@moxiemettle.com

Contacts

Michelle Baum
Moxie + Mettle
720-339-6483
michelle@moxiemettle.com