Born For More: EXEED Is About to Enter Brazil With High-End Product Strategy

SÃO PAULO--(BUSINESS WIRE)--Previously, EXEED exposed the latest "Atlantis" photos. This new concept SUV represents the exploration and progress of EXEED brand towards a global premium, intelligent, Environmental protection brand. As for EXEED, represented by "Atlantis", its confidence to face the luxury automobile brand comes from the study of European automobile industry for nearly a century and the inheritance of European automobile culture, which gives EXEED with pure European premium pedigree and brand strength. In the future, EXEED will enter the Brazilian market.

Munich, Germany, is the location of EXEED's European R&D center. Nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture. As a new premium brand, EXEED impressed the world with its bold design, luxury interior and intelligent human-car interaction at the Frankfurt Motor Show in 2017.

EXEED European R&D Center has a profound accumulation, which originated from the cooperation with Quantum LLC. The two sides continue to explore automotive forward-looking technologies with the determination and courage to revolutionize the automotive industry.

The strong alliance of the two sides has brought together over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience.

At the same time, it also attracted a number of automotive legends. Peter Matkin is the former Jaguar chief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and former chief stylist of BMW.

These European auto masters, with their profound experience accumulation, endows EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Based on its strong core research and development capabilities, EXEED has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and strict industry standard, EXEED achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with BorgWarner, and explores the new standard of vehicle occupant protection with Autoliv.

Thanks to the cooperation with Quantum, the technical layout of European R & D center, and the joining of top European and American partners, EXEED has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experience of European automobile industry, EXEED has continuously explored the limit boundary of automobile design and manufacturing.

With electrification, networking and intelligence becoming the development trend of the automobile industry, EXEED regards transformation, upgrading and green development as the strategic direction for high-quality development. It is believed that after EXEED enters Brazil, it will be able to bring premium driving experience beyond perception to Brazilian consumers.

For more information, please follow EXEED’s Facebook page: https://www.facebook.com/ExeedBrasil.