CycleBar Partners with CELSIUS to Fuel Riders Across the Country

CELSIUS Becomes Official Energy Drink of Leading Indoor Cycling Franchise

IRVINE, Calif.--(BUSINESS WIRE)--CycleBar, the world’s largest indoor cycling franchise, announced today it has partnered with Celsius Holdings, Inc. (NYSE: CELH), making CELSIUS the official energy drink of CycleBar. Riders can now stay active and energized in and out of the CycleTheater with CELSIUS drinks available for purchase across CycleBar studios nationwide.

“Riding at CycleBar is a high-energy workout like no other, so we wanted to find a beverage partner that could match that level of energy, and CELSIUS was a natural fit,” said Trevor Lucas, President of CycleBar.

Whether someone is a seasoned indoor cycling veteran or has never been on a bike before, CycleBar is passionate about making every rider feel welcomed, empowered, and energized after every class. World-class instructors motivate and enlighten riders, helping them find community and achieve their fitness goals in state-of-the-art CycleTheaters, accompanied by adrenaline-pumping CycleBeats playlists. A variety of class types, including Connect, Performance, Classic, Empower and Xpress, ensure that there is a way for everyone to get active.

These pillars of movement, energy and community align perfectly with the CELSIUS brand. When combined with exercise, CELSIUS’ energy drink formula is clinically proven to boost metabolism and help consumers burn body fat. Whether someone is seeking an extra boost for their workout or a delicious pick-me-up to hustle through the workday, CELSIUS ensures that they stay active and focused on their goals.

"We couldn’t be more thrilled to partner with CycleBar on a national level," said Bryan Alesiano, CELSIUS Vice President of Sales. "The CELSIUS brand perfectly aligns with what each and every CycleBar studio stands for – an active community with the collective desire to achieve more out of life."

For more information about CycleBar, visit www.cyclebar.com, and for more information about CELSIUS, visit www.celsius.com.

ABOUT CYCLEBAR

Founded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. Ranked on Entrepreneur Magazine’s Franchise 500 four years running, Fastest-Growing Franchises in 2021 as well as Inc. Magazine’s Inc. 5000 in 2020, CycleBar is headquartered in Irvine, CA and backed by Xponential Fitness, the largest global franchisor of boutique fitness brands. To learn more about CycleBar, visit www.cyclebar.com.

ABOUT CELSIUS HOLDINGS, INC.

Celsius Holdings, Inc. (Nasdaq: CELH), is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS® offers proprietary, functional, essential energy formulas clinically-proven to offer significant health benefits to its users. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. For more information, please visit: http://www.celsiusholdingsinc.com