AM Best to Host IMCA/AM Best Marketing Leader Lunch with Foremost Insurance’s Jeff Bair

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) on Friday, May 13, 2022, at Noon (EDT). In the live, interactive roundtable discussion, Jeff Bair, head of IA marketing and national accounts-IA distribution at Foremost Insurance, will discuss branding, how marketing is evolving to meet customers’ changing expectations, opportunities and challenges in marketing to independent agents, the use of social media, and uncovering the keys to success in digital marketing. Register now.

Panelists include:

• Jeff Bair, head of IA marketing and national accounts-IA distribution, Foremost Insurance;
• Peter van Aartrijk, principal, Aartrijk, and IMCA CMO council member;
• Lee McDonald, group vice president, AM Best; and
• Lori Chordas, senior associate editor, AM BestTV.

Attendees can submit questions during registration or by emailing [e-mail]. The event will be streamed in video and audio formats, and playback will be available to registered viewers shortly after the event.

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit www.ambest.com.

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